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Nowadays, social media platforms mostly earn money through ads; however, the Instagram Explore page remains one of the best options still available when it comes to organic reach.
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The whole idea behind social media is to connect people, and tagging is one of the best ways to make the platform a more collective experience.
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It won’t be a stretch to say that stories are the most popular part of the app; at least they were before the introduction of the new feature called “Reels.” Most people I know post an Instagram story at least once per day, not only because it’s effortless to do but also because it gets a lot of attention and engagement from the audience.
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Instagram stories are a great way to engage your followers and make them feel closer to your brand. These short videos can offer immense insight into the life in the company and the personality of the employees; that’s why it’s vital that you use them for your marketing efforts.
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Any marketer knows that a good Instagram story has the potential to go viral and make the entire campaign a real success. That’s why learning how to utilize stories in the best way possible is key to creating Instagram marketing that genuinely makes a difference for the brand.
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Even though TikTok has been on the rise for the last several years, Instagram still remains the most popular social media platform out there.
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Instagram has a ton of users. Statistics say that the platform has more than 1 billion active accounts, and that’s quite a lot. Nowadays, almost every person and brand has a profile on the social media platform, with some even having several unique profiles that serve a different purpose.
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In order to be successful in your Instagram advertising campaigns, you need to create content that’s engaging and interesting to your target audience.
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These days social media feels like a personal diary. You see people documenting what they do, the places they visit, what they eat, and whom they meet with. This stream of endless events is crammed into what we call an “Instagram Story” – a second-long video where people share parts … Read more
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