Even though TikTok has been on the rise for the last several years, Instagram still remains the most popular social media platform out there. It has over 1 billion monthly active users and thus remains a valuable tool for any marketing campaign.
On this blog, we’ve already provided you with quite a few Instagram marketing tips; however, in this article, you will be able to learn more about the most useful Instagram tools and how they might make your life as a marketer that much easier.
Let’s get started.
Five Instagram Marketing Tools to Use in 2022
As one of the most popular social media platforms, Instagram constantly inspires software engineers to develop new tools that make the application even more useful for marketing. There are quite a few tools that you can find on the internet and deem as beneficial for any marketing strategy; however, we cannot talk about all of them in this article. Instead, we will focus our attention on the five that we consider to be the best.
The first tool on the list is called SocialPilot. It offers an incredible feature set, has a terrific customer support team, and is somewhat affordable. It allows users to connect multiple social media profiles and manage them from one place, making it a must-use tool for any marketer that deals with social media.
Along with that, this tool allows you to schedule posts in advance and is integrated with Canva, enabling you to create aesthetic Instagram posts directly from the SocialPilot dashboard. There are many other benefits to this tool:
- Content curation feature allowing you to explore new blog post ideas
- Ability to schedule bulk posts
- A URL shortener – vital for any marketer these days
- Built-in analytics and reports tool
- Allows sharing content on multiple social media platforms, not only Instagram
- Keeps all social media chats in one place
Overall, SocialPilot is a must-use tool for any marketer, as it makes it easy to manage all social media profiles simultaneously.
Iconsquare is yet another great Instagram marketing tool that’s used for scheduling content for both IG and Facebook. It allows you to monitor engagement in real-time, as well as track analytics.
It enables you to analyze trends while simultaneously planning and posting new content, which can be very helpful for an ongoing marketing campaign. Monitoring how your activities are moving and whether they’re making an impact will enable you to make informed decisions about the kind of content viewers might want to see.
Later is all about creating visually stunning content for Instagram. It’s a tool that enables you to design and schedule IG posts and offers a very interactive drag-and-drop visual planner. It lets you see how your posts will look in advance and preview the overall look of the profile that users see once they enter it.
It’s an ideal tool if you’re running several social media accounts and need some useful creative and scheduling features. If you’re willing to pay for its use, it has quite a few great premium features.
Socialinsider is an analytics tool that can be of aid when it comes to Instagram marketing as it allows you to monitor and analyze analytics reports about the people who visit your site.
It’s also great for analyzing the way people interact with your brand and can help you create engaging content and improve relationships with customers. Socialinsider is also terrific for doing competitive analysis so that you can be aware of what your competitors are doing and how you can stay on top of current trends.
Awario is a rather exciting tool that allows you to monitor conversations going on about your industry online. This tool can be used to look for influencers on IG that will be suitable for promoting your brand and its products. Along with that, Awario allows you to track down specific keywords related to your industry so that you can better connect with your target audience by utilizing the right hashtags and descriptions in your IG posts.
Awario also offers personalized analysis and reports that give you information about what you can do to alter your social media marketing strategy.
But that’s not all…
These five tools are just some of the options you can use to make your life as a marketer a bit easier. However, there are many popular ones that we didn’t mention, such as Canva, Buffer, Kicksta, and many more. That being said, while Instagram marketing tools can be beneficial, they’re not the only things that matter when it comes to building successful IG marketing strategies.
If you want to expand your knowledge and learn more valuable Instagram marketing tips, then just head on over to our blog, where you can find more valuable insight on IG advertising.