Marketing

Startup owner opening his coffee shop

Six Effective Ways to Use Content Marketing for Startups

You think you have a terrific business idea that will take the industry by storm. However, you know that there’s a ton of competition out therе, and the task of standing out will be a challenge. So how do you make people notice your business? What kind of advertising tactics should you use so that you can achieve your goals?

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Female football players celebrating their victory

How to Start Email Marketing Campaigns That Bring Success

Email marketing remains one of the best ways to stay connected with your customers. If done right, it can bring you leads, raise brand awareness and help you sell products. Even though social media is the current marketing trend, we tend to forget that we all use our email addresses on a daily basis, even if not for the same reason we scroll through TikTok or watch Instagram stories.

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Girl working on brand advertising

The Fundamentals of Brand Advertising – All You Need to Know

No matter how good your product is or how well you market it, all those efforts alone cannot guarantee your company’s success. In the current marketplace, having great products and services isn’t enough. Advertising them properly is also not enough. Along with all those things, you need to have a memorable, unique brand that captures the attention of customers and inspires a long-lasting relationship.

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Conversion rate effect on woman shopping clothes online

Why is Conversion Rate Optimization So Important?

You might think that online retailers aren’t in need of optimization since customers are simply looking for a specific product within their budget. Essentially, many believe that if someone goes to a retailer’s webpage, that means that they’re already ready and willing to buy something, so the conversion should be easy. However, in most cases, retailers need conversion rate optimization more than many other kinds of online businesses for a lot of reasons, which we will be discussing in this post.

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Woman typing about how to get paid for advertising

Three Ways to Get Paid for Advertising on Your Blog

Nowadays, starting and monetizing a blog is a pretty easy thing to do. Not long ago, you would have to pay thousands of dollars in order to create, set up, and maintain a website. Earning money from it would be an even more complex process.

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Man reading a newpaper and google news top story on laptop

Google News Top Story: How Can You Get There?

Almost everyone I know prefers to get their news coverage from a reliable online platform, where they know they can find the most relevant information for the day. Google News is perhaps the most popular news outlet platform out there and ranking on it is a terrific opportunity for you to reach a new audience, get higher traffic to your website, and increase brand recognition and engagement rates.

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Businesswoman reading marketing research on LinkedIn marketing strategy

Five Tips For Developing a Great LinkedIn Marketing Strategy

many firms still find their presence on the platform beneficial. LinkedIn is particularly valued by firms that operate in the B2B sector and need to attract business professionals as their customers.

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People crossing the pedestrian crossing for TikTok views

How to Get More TikTok Views And Grow Your Account

If you aren’t using TikTok, you are missing out. In the span of just two years, TikTok went from being an app for kids to one of the most powerful social media platforms in the world. As per statistics from September 2021, TikTok has more than 1 billion active users, and that number is steadily growing. We say this just to show how influential TikTok has become and to explain why gaining popularity on the platform can be beneficial both to marketers and to people who aspire to become social media figures.

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Man in the office explaining the difference between PPC vs CPC to a client

PPC vs CPC – How Are They Different?

The digital marketing industry is famous for loving acronyms and cryptic terms. While the jargon makes communication more effortless when you’re already an insider, it can be pretty confusing to literally anyone that doesn’t deal with the world of online advertising. However, in an effort to make marketing more understandable for small business owners and young entrepreneurs alike, we’ve been working on a post to help you learn more about two acronyms that are often used by marketers: CPC and PPC.

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Women interview a candidat for the position of PPC Consultants

What are PPC Consultants, and Should You Hire One?

The digital marketing industry is growing every year. Nowadays, as more and more businesses operate either fully or partially online, having a strategy that helps promote your business to the growing community of international buyers is essential.
Thanks to the entire industry’s growth, marketing roles are now more in demand than ever. You can see many businesses looking for copywriters, SEO experts, social media managers, and PPC consultants.

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