Man counting money after taking small business grants in Florida

Small Business Grants in Florida You Should Take Advantage Of

Starting up or expanding an existing business is never an easy task. There are a lot of things you need to consider: administrative issues, filing for the right licenses, finding people to work with, etc. However, most entrepreneurs tend to think about money: how much will they need to cover their expenses, where can they find that sort of money, and how do they go about finding it?

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Female football players celebrating their victory

How to Start Email Marketing Campaigns That Bring Success

Email marketing remains one of the best ways to stay connected with your customers. If done right, it can bring you leads, raise brand awareness and help you sell products. Even though social media is the current marketing trend, we tend to forget that we all use our email addresses on a daily basis, even if not for the same reason we scroll through TikTok or watch Instagram stories.

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Restaurant owner writing on a blackboard and following business principles

Five Fundamental Business Principles All Business Owners Should Know

As a business owner or manager, your main job is to make the workplace more effective and productive. One thing that might help you achieve that is outlining a list of fundamental business principles that become the guiding light for your organization. These core values and expectations that you set will help your employees understand what the company values and what it aims to achieve.

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Girl working on brand advertising

The Fundamentals of Brand Advertising – All You Need to Know

No matter how good your product is or how well you market it, all those efforts alone cannot guarantee your company’s success. In the current marketplace, having great products and services isn’t enough. Advertising them properly is also not enough. Along with all those things, you need to have a memorable, unique brand that captures the attention of customers and inspires a long-lasting relationship.

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Man with the headphones talking about the small business podcast

Six Exciting Small Business Podcast Topic Ideas

Having a podcast is the thing to do nowadays. However, podcasts have turned into more than a simple trend, as many companies now use them as dynamic content marketing platforms. Businesses start podcasts in order to tell their story, share industry expertise, and research findings, and also to discuss complex and sometimes abstract topics related to their niche. They allow brands to connect with their audience while exposing them to new ones as well, ultimately helping boost brand awareness and establishing the company as a thought leader.

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Boy looking through the binoculars as a metaphor for trend research

Identifying Relevant Trends with the Help of Trend Research

The only thing we can be sure of is change. Nowadays, we’re facing changes at a pace that’s faster than ever before, thanks to all the technologies that keep progressing. The thing about change is that it brings both risks and opportunities. For a business, a change might be a risk if the market shifts and suddenly does not need the products/services it produces. However, a change can also bring many new opportunities for innovations and expansion.

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Conversion rate effect on woman shopping clothes online

Why is Conversion Rate Optimization So Important?

You might think that online retailers aren’t in need of optimization since customers are simply looking for a specific product within their budget. Essentially, many believe that if someone goes to a retailer’s webpage, that means that they’re already ready and willing to buy something, so the conversion should be easy. However, in most cases, retailers need conversion rate optimization more than many other kinds of online businesses for a lot of reasons, which we will be discussing in this post.

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Camera and computer with the photo of food

Five Great Apps to Edit Photo Backgrounds

You don’t have to be an expert in Photoshop to change or add a backg

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Photo of the canon camera that will be used for creating a watermark

Creating a Watermark: Five Easy Ways

Seeing watermarks on photos is something most people dislike. It can ruin a photo, especially if it’s placed so that it hides an essential part of the picture. However, regardless of whether you love or hate them, having watermarks on your photographs prevents people from sharing your photos online without your consent.

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Basketball Mentor Training young boy

What You Need to Know About Business Mentoring and Where You Can Find it in Melbourne, Florida

As a business owner, you will often hear that you need this or that, and it’s hard to determine which things you truly need and which are just “good to have.” However, when it comes to needing advice, it’s inevitable that there will come a time when you will want to hear the words of someone who has already had experience in owning a company and can help you out

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