Digital Marketing

Girl tourist looking around at the street corner

Your Guide to Understanding and Navigating TikTok Analytics

TikTok is THE social media platform at the moment. As we’ve seen, every social media platform has a period of time where it’s at the peak of its popularity and, as of right now, that top spot belongs to TikTok. Whether you’re a content creator that wants to get a bigger following or a brand working on its marketing, having an account on this video platform is a must.

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Couple Recording Podcast Advertising

Podcast Advertising: Let’s Do It the Right Way

Podcasts are booming; similar to other platforms, this type of content easily goes viral and, in some ways, is replacing YouTube vlogs. Usually, when someone starts considering creating a podcast channel, the first things he or she tries to come up with are the themes and topics, the format which best suits the podcasts, and how many hosts is ought to have. While those things are vital for a successful podcast, there’s one thing that most people don’t take into account: podcast advertising.

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Customer woman paying for a products using smartphone in beauty store

What is UGC? 3 Examples of User-Generated Content and How Successful Businesses are Implementing It

Promoting your products and services with user-generated content is an idea that’s getting more and more popular. In fact, a recent study by TurnToNetworks shows that for 90% of customers, UGC has more influence over their buying decisions in comparison to promotional emails and even what they find on Google.

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Asia vlogger woman creating TikTok story for TikTok store

What’s the TikTok Store and Why Do You Need to Know About It?

TikTok has been growing into more than just a social media platform after it went viral in 2020. Some of the platform’s recent updates copy other applications such as “BeReal” or “Instagram,” and after years of trial and error, TikTok finally rolled out what they like to call the TikTok store.

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Man reading about google web story on tablet

Google Web Stories: What You Need to Know

The “Stories” format that Snapchat and Instagram introduced quickly set off a storm on social media platforms. This short-form video content became an instant favorite, and it’s one of the most used social media features to date. Now, Google is on a mission to bring the Stories format to the web, and they are doing it with “Google Web Stories.”

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Group of teenagers sitting on stairs outdoors talking about tiktok search options

Is TikTok the New Search Engine? Gen-Z Seems to Think So

There aren’t many businesses that can calmly and with assurance say that they don’t need a TikTok presence. The reality is that over the last few years, it has become impossible to have a marketing strategy that doesn’t involve this particular social media giant. The reasons for that are many, and one article will likely not be enough to cover them all. The main focus of today’s piece will be slightly different.

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Handyman blogger shooting video instructions for assembling furniture and using free editing video software

What Free Video EDITING Software Should You Use for Your Marketing Needs?

If you want to produce professional-looking videos, you need to use software that can help you make that happen. It’s no secret that almost all videos you see by brands on TikTok, Instagram, and YouTube were edited in some fashion, which has helped them look as polished as they do.

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Woman doing remote jobs on her laptop in coffee shop

Are Jobs That Are Remote Worth The Hype? Let’s Take a Look at the Best Remote Jobs Currently

Remote jobs are the current trend of the day. In fact, they’ve been the topic of numerous discussions ever since the Covid-19 pandemic started – are they better for us? Do they make us more productive? Should we adopt this way of working permanently?

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Back view at two schoolchildren visiting art gallery of free stock photos

The Seven Best Websites for Free Stock Photos

If you’re a small business that’s just starting out, the last thing you want to do is add more items to spend your budget on. Typically, entrepreneurs are looking for all kinds of ways to cut costs and only spend their budget on the kind of things that they truly need to advance their business.

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Repairman wearing a tool belt with various tools using digital tablet to search for tools for digital marketing

The Best Tools for Digital Marketing That You Can Use Now

As a small business, you will always be competing with everyone else on the market – not only with other small businesses but also with mid-size and large corporations. Every chance to connect with the target audience matters and should be used to your advantage. In our current day and age, the best way to reach your audience and to make people want to become your clients is through the effective use of digital marketing.

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