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Digital Marketing
TikTok is THE social media platform at the moment. As we’ve seen, every social media platform has a period of time where it’s at the peak of its popularity and, as of right now, that top spot belongs to TikTok. Whether you’re a content creator that wants to get a bigger following or a brand working on its marketing, having an account on this video platform is a must.
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Podcasts are booming; similar to other platforms, this type of content easily goes viral and, in some ways, is replacing YouTube vlogs. Usually, when someone starts considering creating a podcast channel, the first things he or she tries to come up with are the themes and topics, the format which best suits the podcasts, and how many hosts is ought to have. While those things are vital for a successful podcast, there’s one thing that most people don’t take into account: podcast advertising.
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Promoting your products and services with user-generated content is an idea that’s getting more and more popular. In fact, a recent study by TurnToNetworks shows that for 90% of customers, UGC has more influence over their buying decisions in comparison to promotional emails and even what they find on Google.
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TikTok has been growing into more than just a social media platform after it went viral in 2020. Some of the platform’s recent updates copy other applications such as “BeReal” or “Instagram,” and after years of trial and error, TikTok finally rolled out what they like to call the TikTok store.
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The “Stories” format that Snapchat and Instagram introduced quickly set off a storm on social media platforms. This short-form video content became an instant favorite, and it’s one of the most used social media features to date. Now, Google is on a mission to bring the Stories format to the web, and they are doing it with “Google Web Stories.”
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There aren’t many businesses that can calmly and with assurance say that they don’t need a TikTok presence. The reality is that over the last few years, it has become impossible to have a marketing strategy that doesn’t involve this particular social media giant. The reasons for that are many, and one article will likely not be enough to cover them all. The main focus of today’s piece will be slightly different.
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If you want to produce professional-looking videos, you need to use software that can help you make that happen. It’s no secret that almost all videos you see by brands on TikTok, Instagram, and YouTube were edited in some fashion, which has helped them look as polished as they do.
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Remote jobs are the current trend of the day. In fact, they’ve been the topic of numerous discussions ever since the Covid-19 pandemic started – are they better for us? Do they make us more productive? Should we adopt this way of working permanently?
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If you’re a small business that’s just starting out, the last thing you want to do is add more items to spend your budget on. Typically, entrepreneurs are looking for all kinds of ways to cut costs and only spend their budget on the kind of things that they truly need to advance their business.
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As a small business, you will always be competing with everyone else on the market – not only with other small businesses but also with mid-size and large corporations. Every chance to connect with the target audience matters and should be used to your advantage. In our current day and age, the best way to reach your audience and to make people want to become your clients is through the effective use of digital marketing.
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