Digital Marketing

Woman looking on the phone something about the click-through rate formula

How Do You Calculate CTR? Let’s See the Click-Through-Rate Formula

Click-through rate, or CTR, is one of the most talked-about metrics for measuring engagement within all kinds of pay-per-click (PPC) marketing campaigns. That’s why it’s not shocking that marketers constantly discuss how to improve their CTR, tactics to make their PPC campaigns more successful, and more.

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Market research analyst looking at the map

What Does a Market Research Analyst Do? A Short Guide

Market research analysts, often referred to as market researchers, are there to help your company maintain or develop a competitive edge. They do so by finding and delivering data-backed insights into new markets, customer behavior, and competitors. They play a vital role in a company’s entire marketing strategy and are in demand in most industries. A fun fact is that according to the US Bureau of Labor Statistics, the job growth for a market research analyst will increase by 22% over the next few years.

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Girl creating and branding videos

Six Types of Branding Videos to Inspire Your Next Marketing Campaign

Many businesses tend to stay away from creating video content as they feel that the effort that it would take to create a video is not worth the benefits it might bring. However, if you look at it from a consumer’s point of view, video content is a lot more likely to capture your attention and make you interested in a brand in comparison to any other media format. Just look at what TikTok has achieved, thanks to its format.

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Girl with the headphones working content marketing consulting job

How to Get Started With Content Marketing Consulting: Three Must-Know Tips

Do you have plenty of experience as a marketer? Are you ready to take on new challenges? Is content marketing the one aspect of the industry you enjoy the most? If your answers to all these questions were a resounding yes, then this article is specifically for you.

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Gill setting up autoresponder

Setting up Automated Email Responses: The Three Best Tools

If you’ve just started diving into the world of email marketing, then you’ve probably noticed one thing: There are a TON of terms you need to learn more about, and one of them is the topic of discussion for today – email autoresponder.

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Man writing podcast business plan

How to Write Your Own Podcast Business Plan and All the Reasons You Should

Planning is not the most exciting business activity you could take on, but it’s one of the most vital ones when starting a new journey. When it comes to creating a podcast, in order to set yourself up for success, you need to put some thought into what you will be talking about, how you will market it, and where you want to go with it in the future.

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Startup owner opening his coffee shop

Six Effective Ways to Use Content Marketing for Startups

You think you have a terrific business idea that will take the industry by storm. However, you know that there’s a ton of competition out therе, and the task of standing out will be a challenge. So how do you make people notice your business? What kind of advertising tactics should you use so that you can achieve your goals?

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Man shaking hands with female client after successful deal that started with Intro emails

Intro Emails: How to Introduce Yourself Properly

Simply writing intro emails to strangers is easy. But writing emails that actually get a response – well, that’s not an easy task. The typical templates for professional emails will get you nowhere. It’s likely that most members of your target audience have already seen them and won’t be interested in opening another message that’s just like the one they read three minutes ago.

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Female football players celebrating their victory

How to Start Email Marketing Campaigns That Bring Success

Email marketing remains one of the best ways to stay connected with your customers. If done right, it can bring you leads, raise brand awareness and help you sell products. Even though social media is the current marketing trend, we tend to forget that we all use our email addresses on a daily basis, even if not for the same reason we scroll through TikTok or watch Instagram stories.

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Girl working on brand advertising

The Fundamentals of Brand Advertising – All You Need to Know

No matter how good your product is or how well you market it, all those efforts alone cannot guarantee your company’s success. In the current marketplace, having great products and services isn’t enough. Advertising them properly is also not enough. Along with all those things, you need to have a memorable, unique brand that captures the attention of customers and inspires a long-lasting relationship.

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