Simply writing intro emails to strangers is easy. But writing emails that actually get a response – well, that’s not an easy task. The typical templates for professional emails will get you nowhere. It’s likely that most members of your target audience have already seen them and won’t be interested in opening another message that’s just like the one they read three minutes ago.
That’s why, in this article, we will be talking about writing effective intro emails. Let’s take a look at our best tips for introducing yourself over email.
Intro Emails: How to Write Great Ones
When it comes to writing intro emails that trigger a response, the main thing you need to be careful about is staying away from clichés. You don’t want your message to sound like it was written by a robot and sent out to 1,000 different recipients. Instead, you want to focus on writing a unique, personal, and intriguing message.
Let’s look at a few ways you can do that.
Stay Away from Cheesy Introductions
Introductions like “Hi, I’m X from company X, and I do this” are genuinely generic and look like an automated message. Instead of using one of those, you should think of a more creative way to start your email.
You can go for a more formal approach and start with a line such as “Please allow me to introduce myself” or “ I would like to introduce myself through email,” or you can be more informal and start the message with a simple “Hi, please let me introduce myself, I’m…”.
One thing to remember here is that the tone of the greeting should be aligned with the rest of the email. If you start formal, you need to continue in the same manner – don’t switch between styles, as it looks inconsistent and so makes the message look unclear.
Give Your Reason Why
After introducing yourself, you need to tell the recipient why you’re writing to him. This is the make or break part of the first part of your email. If you manage to give the reader a compelling reason as to why you’re approaching him, it’s likely that he will continue reading. Avoid sounding generic or like a robot. You don’t want to be the 100th email he received today that starts in the same boring and familiar way. Try sticking to these rules:
- Consider your reader’s point of view – what kind of benefit would he want to get offered? What does he get from opening this email? Try to make the mail about the person, not about your company.
- Be personal – the subject line is no place for sales or self-promotion. It’s where you prove to the reader that you wanted to contact him and that you have something valuable to offer.
- Try to intrigue the reader – give him an exciting hook, something that will make him want to keep reading. Don’t reveal everything in the first sentence.
- “Talk” like a normal person – avoid sounding like a TV commercial. Instead, try to sound like a normal person speaking to another human being. Be casual, natural, and friendly. Keep the tone similar to how you would talk to one of your friends or colleagues.
In the end, don’t forget to make a connection between the subject line and the rest of the email. Otherwise, people might consider it clickbait.
In order for you to be able to say you’ve started an email well, you need to have
- Introduced yourself in a creative way
- Written a subject line that catches the attention of the reader
- Given the reader something that piques his interest and makes him want to read further
You’re an intro email writing guru if you’ve checked all the boxes listed here.
Hopefully, you found these quick tips helpful. Just remember to be authentic and to sound like you’re actually talking to a real person. If you want to learn more about cold emails and other marketing techniques, the Camberlion blog is full of articles you can explore. We’d love to be able to help you even further.