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SEO & Search Marketing
Many marketers dislike SEO, and that’s putting it mildly. The truth would be to tell you that many hate it. However, we at Camberlion are an exception to this rule, as we believe that the world of SEO is fascinating. Every single year, Google makes numerous changes to the search engine algorithm. The strategy that you used last year may not be adequate for this one, and the new one you develop now might prove to be ineffective in the future.
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Deciding which social media platform to use to develop your business is incredibly difficult nowadays. With the rise of TikTok and the presence of other options such as Instagram, Facebook, and even Pinterest, choosing only one or two based on the preferences of your target audience is a challenge
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People rarely ever talk about this, but one of the toughest parts of creating a social media campaign and keeping a solid presence across multiple platforms is coming up with new and exciting ideas about what to post.
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Click-through rate, or CTR, is one of the most talked-about metrics for measuring engagement within all kinds of pay-per-click (PPC) marketing campaigns. That’s why it’s not shocking that marketers constantly discuss how to improve their CTR, tactics to make their PPC campaigns more successful, and more.
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Market research analysts, often referred to as market researchers, are there to help your company maintain or develop a competitive edge. They do so by finding and delivering data-backed insights into new markets, customer behavior, and competitors. They play a vital role in a company’s entire marketing strategy and are in demand in most industries. A fun fact is that according to the US Bureau of Labor Statistics, the job growth for a market research analyst will increase by 22% over the next few years.
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When it comes to marketing topics, SEO is perhaps the most complex one. There is so much you need to know and be aware of, that, at times, it can almost feel like an impossible mission to keep up with everything
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In the world of digital marketing, you will hear and read a ton about click-through rate or, as we call it, CTR. Before a new customer can visit your online store and make a purchase, he first must click. It might be on a Facebook ad, a Google search result, or a link in an email. Regardless of what it is, it brings the customer to your website.
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The only thing we can be sure of is change. Nowadays, we’re facing changes at a pace that’s faster than ever before, thanks to all the technologies that keep progressing. The thing about change is that it brings both risks and opportunities. For a business, a change might be a risk if the market shifts and suddenly does not need the products/services it produces. However, a change can also bring many new opportunities for innovations and expansion.
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You might think that online retailers aren’t in need of optimization since customers are simply looking for a specific product within their budget. Essentially, many believe that if someone goes to a retailer’s webpage, that means that they’re already ready and willing to buy something, so the conversion should be easy. However, in most cases, retailers need conversion rate optimization more than many other kinds of online businesses for a lot of reasons, which we will be discussing in this post.
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Domain Authority — ever wondered what it is exactly? SEO (search engine optimization) is a term that is thrown around more often than not when discussing the online presence of different businesses, brands, and even people. If you have no prior knowledge of SEO and what it entails, you have happened upon the right article.
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