Marketing

Repairman wearing a tool belt with various tools using digital tablet to search for tools for digital marketing

The Best Tools for Digital Marketing That You Can Use Now

As a small business, you will always be competing with everyone else on the market – not only with other small businesses but also with mid-size and large corporations. Every chance to connect with the target audience matters and should be used to your advantage. In our current day and age, the best way to reach your audience and to make people want to become your clients is through the effective use of digital marketing.

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How to Use Storytelling in Your B2B Marketing Strategy

You already know that storytelling is a vital B2C marketing strategy. Just turn on any commercial from brands like Apple or Nike – they’re not selling a particular product, they’re selling a story. More often than not, we buy into that narrative, and that’s why so many people are willing to spend more money on getting an item from a particular brand instead of choosing to get the same one but from a no-name company.

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Business woman searching email marketing on her digital tablet

Email Marketing: Camberlion’s 360-Degree Guide

If you don’t know where to start and you want to learn everything possible about email marketing, you’ve come to the right place. In this article, we will go over everything: email marketing, why you need it, and how to create a campaign from scratch

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Young searching for good social media strategy on her phone

Let’s See How You Can Easily Create a Social Media Strategy in Just 10 Steps

Your social media marketing strategy is the summary of everything you plan on doing and the goals you have on social media. It’s used as a guide, as it lets you calibrate your actions and enables you to see whether you’re succeeding or failing. With that said, the more detailed a plan is, the better. However, you also want to keep it clean and concise – after all, you will be using it to measure your performance, so it shouldn’t be too broad and unspecific.

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Positive emotional woman showing the surprise while having a giveaway on her blog so she can rank on youtube

10 Tools To Use If You Want Your Video to Rank on YouTube

Deciding which social media platform to use to develop your business is incredibly difficult nowadays. With the rise of TikTok and the presence of other options such as Instagram, Facebook, and even Pinterest, choosing only one or two based on the preferences of your target audience is a challenge

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Close-up of marketing specialists standing in row and drinking coffee while using tablet for researching social media posting ideas

Eight Social Media Posting Ideas That Will Help Boost Engagement and Organic Reach

People rarely ever talk about this, but one of the toughest parts of creating a social media campaign and keeping a solid presence across multiple platforms is coming up with new and exciting ideas about what to post.

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Girl working in the office on her laptop and writing about the content marketing agencies

What Content Marketing Agencies Do and Why You Need One

A lot of small businesses think of marketing agencies as being something that they cannot afford, so most of them never even consider hiring one in the first place. Instead, they opt for doing all their marketing activities in-house, either on their own or with the help of other team members.
In this article, we’re looking to dismantle a few of those myths and give you more in-depth insight into what a content marketing agency does and the benefits of working with one.
Now without keeping you waiting any longer, let’s get into it.

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Fair Trade as one way of outbound marketing

Seven Outbound Marketing Strategies You Need to Hear About

Things can get confusing when choosing which strategies you have to use for your business. With so much information about the different types of marketing, picking one or two ways to do it and sticking with them can be extremely difficult, especially if you don’t have a ton of experience.

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Woman looking on the phone something about the click-through rate formula

How Do You Calculate CTR? Let’s See the Click-Through-Rate Formula

Click-through rate, or CTR, is one of the most talked-about metrics for measuring engagement within all kinds of pay-per-click (PPC) marketing campaigns. That’s why it’s not shocking that marketers constantly discuss how to improve their CTR, tactics to make their PPC campaigns more successful, and more.

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Girl creating and branding videos

Six Types of Branding Videos to Inspire Your Next Marketing Campaign

Many businesses tend to stay away from creating video content as they feel that the effort that it would take to create a video is not worth the benefits it might bring. However, if you look at it from a consumer’s point of view, video content is a lot more likely to capture your attention and make you interested in a brand in comparison to any other media format. Just look at what TikTok has achieved, thanks to its format.

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