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Podcasts are booming; similar to other platforms, this type of content easily goes viral and, in some ways, is replacing YouTube vlogs. Usually, when someone starts considering creating a podcast channel, the first things he or she tries to come up with are the themes and topics, the format which best suits the podcasts, and how many hosts is ought to have. While those things are vital for a successful podcast, there’s one thing that most people don’t take into account: podcast advertising.
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Promoting your products and services with user-generated content is an idea that’s getting more and more popular. In fact, a recent study by TurnToNetworks shows that for 90% of customers, UGC has more influence over their buying decisions in comparison to promotional emails and even what they find on Google.
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Over the last few years, we’ve seen many brand collaborations happening. From fashion brands to retail stores and tech companies, everyone seems to be looking for another brand that fits their target group or a particular product in order to do a co-branded campaign.
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If you want to produce professional-looking videos, you need to use software that can help you make that happen. It’s no secret that almost all videos you see by brands on TikTok, Instagram, and YouTube were edited in some fashion, which has helped them look as polished as they do.
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As a small business, you will always be competing with everyone else on the market – not only with other small businesses but also with mid-size and large corporations. Every chance to connect with the target audience matters and should be used to your advantage. In our current day and age, the best way to reach your audience and to make people want to become your clients is through the effective use of digital marketing.
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You already know that storytelling is a vital B2C marketing strategy. Just turn on any commercial from brands like Apple or Nike – they’re not selling a particular product, they’re selling a story. More often than not, we buy into that narrative, and that’s why so many people are willing to spend more money on getting an item from a particular brand instead of choosing to get the same one but from a no-name company.
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If you don’t know where to start and you want to learn everything possible about email marketing, you’ve come to the right place. In this article, we will go over everything: email marketing, why you need it, and how to create a campaign from scratch
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Your social media marketing strategy is the summary of everything you plan on doing and the goals you have on social media. It’s used as a guide, as it lets you calibrate your actions and enables you to see whether you’re succeeding or failing. With that said, the more detailed a plan is, the better. However, you also want to keep it clean and concise – after all, you will be using it to measure your performance, so it shouldn’t be too broad and unspecific.
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Deciding which social media platform to use to develop your business is incredibly difficult nowadays. With the rise of TikTok and the presence of other options such as Instagram, Facebook, and even Pinterest, choosing only one or two based on the preferences of your target audience is a challenge
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People rarely ever talk about this, but one of the toughest parts of creating a social media campaign and keeping a solid presence across multiple platforms is coming up with new and exciting ideas about what to post.
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