SEO & Search Marketing

Different coins as a metaphor for bounce rate

Seven Top Tips for Reducing Bounce Rate

When trying to bring people to your blog, business website, content page, or anything in between, bounce rate is an essential concept to have a grasp on. As technology evolves, search engine optimization and all who utilize it have become increasingly competitive. The online world is becoming just that – a universe of its own!

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Frame with the advertising quote

Off-Page SEO Techniques/Activities To Change Your Ranking Game!

In order to understand off-page SEO techniques, we need to get down to the basics. What is the first thing you do when you come across a new word, issue, or anything else you’re not exactly familiar with or want more information about? You search for it on Google, right?

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People crossing the pedestrian crossing for TikTok views

How to Get More TikTok Views And Grow Your Account

If you aren’t using TikTok, you are missing out. In the span of just two years, TikTok went from being an app for kids to one of the most powerful social media platforms in the world. As per statistics from September 2021, TikTok has more than 1 billion active users, and that number is steadily growing. We say this just to show how influential TikTok has become and to explain why gaining popularity on the platform can be beneficial both to marketers and to people who aspire to become social media figures.

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Man in the office explaining the difference between PPC vs CPC to a client

PPC vs CPC – How Are They Different?

The digital marketing industry is famous for loving acronyms and cryptic terms. While the jargon makes communication more effortless when you’re already an insider, it can be pretty confusing to literally anyone that doesn’t deal with the world of online advertising. However, in an effort to make marketing more understandable for small business owners and young entrepreneurs alike, we’ve been working on a post to help you learn more about two acronyms that are often used by marketers: CPC and PPC.

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Women interview a candidat for the position of PPC Consultants

What are PPC Consultants, and Should You Hire One?

The digital marketing industry is growing every year. Nowadays, as more and more businesses operate either fully or partially online, having a strategy that helps promote your business to the growing community of international buyers is essential.
Thanks to the entire industry’s growth, marketing roles are now more in demand than ever. You can see many businesses looking for copywriters, SEO experts, social media managers, and PPC consultants.

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Graphic of the Click-through rate resultes

Understanding Click-Through Rate and 10 Proven Ways to Improve It

Click-through rate (CTR) is one of the factors that decides the popularity and rank of a web page. Even though you may not know it, your online activity has the power to sink an entire business. Read more to learn about click-through rate and 10 ways to improve it.

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Young asian woman in the coffee shop with her laptop thinking where to hire a good PPC management company

What Does a PPC Management Company Do and Why Do You Need to Hire One?

PPC (pay-per-click) advertisement has proven to be highly effective when it comes to increasing revenue, driving sales, and getting new leads. With that said, PPC management is a great way to increase the return on investment (ROI) that your business gets from its PPC campaign.

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Girl looking for the books on SEO in the huge library

Books on SEO You Need To Read This Year

Books are a fantastic way to learn new information and boost your knowledge on any topic, including search engine optimization. In the last few years, SEO has completely transformed the way we do marketing and has made it easier for businesses to get introduced to new audiences.

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Woman working out and watching the SEO training course on her laptop

The Best SEO Training Courses You Need to Know About

If you want to expand your SEO knowledge, one of the best things you can do is enroll in an SEO training course. By doing so, you will be able to learn how to write SEO-friendly content, what steps to take in order to optimize a website and many other marketing tricks that will help you do optimization better. Along with that, enrolling in a course is a great way to network with other marketing specialists or entrepreneurs and build your business connections.

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Man calculating the costs for the CPC advertising campaign

What is CPC Advertising, and Is It Worth It?

It’s hard to discuss PPC advertising and its benefits without explaining cost-per-click (CPC). Regardless of whether we’re talking about Google Ads, Facebook Ads, or any other type of online advertising platform, cost-per-click stands at the heart of PPC advertising.

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