If you want to expand your SEO knowledge, one of the best things you can do is enroll in an SEO training course. By doing so, you will be able to learn how to write SEO-friendly content, what steps to take in order to optimize a website and many other marketing tricks that will help you do optimization better. Along with that, enrolling in a course is a great way to network with other marketing specialists or entrepreneurs and build your business connections.
However, even though attending SEO training has many benefits, a ton of professionals wonder whether it’s worth it or not. In this article, we will discuss just that: if paying for SEO training courses is worth it, what the pros and cons are of doing so, and some recommendations on the best courses you can currently find online.
Why You Should Enroll in an SEO Training Course or Certification
An SEO training course is usually a certified program that allows you to learn one or more aspects of SEO. You can take a course in beginner’s SEO, advanced SEO tactics, link building, inbound marketing, competitive analysis, and keyword research. Usually, after completing a course, you will get rewarded with a certificate that shows you passed successfully. Some of these certifications are free, while others cost thousands of dollars.
Because certifications cost time and money, many professionals are unsure whether they need one or not. The truth is that it depends. If you have already worked in the marketing industry for a while and have sufficient SEO experience, you probably won’t need to complete a course. However, if you’re just starting out or you want to expand your knowledge, then a well-structured SEO program taught by an industry expert might be beneficial for you in the long run.
If you’re considering enrolling in an SEO training course just to have the title of “SEO Specialist” listed on LinkedIn, then you probably should reconsider. Investing so much time and effort just for appearance’s sake is not worth it. But if you would like to learn more about a specific part of SEO or you’re a beginner looking to hone your skills and gather more knowledge, enrolling in a good SEO course is a step you want to take. For people that are just starting out, these types of online training are not only a great place to learn but also a terrific way to establish new connections and start building a business network of potential partners and clients.
The Top SEO Training Courses in 2022
Now that we have discussed the potential pros of enrolling in an SEO training program, let’s talk more about some of the excellent SEO certifications you can find on the internet. For this list, we’ve chosen only courses offered by established companies that have proven their knowledge and expertise when it comes to SEO and digital marketing. Let’s see what they are.
Semrush offers a full range of different online courses and exams to go along with them. They have an SEO Fundamentals Exam that’s great for beginners since it helps you build a foundation of knowledge that will help you if you decide to pursue more advanced training.
Additionally, the SEO Toolkit Exam is a terrific choice for anyone who wants to expand his or her knowledge. It’s a series of 14 video lessons, divided into three modules: Measure, Build and Learn. Each lesson is over three hours long, and you get a variety of SEO tips and additional reading after each session. At the end of the course, you have to take an exam in order to get certified.
Advanced Google Analytics
Google doesn’t offer SEO certifications. However, the Google Analytics Academy provides a series of analytics courses, including an advanced one. It explains how data gets collected and made into reports using different configurations, including Custom Dimensions, Custom Metrics, and Event Tracking, to gather data specific for a particular business. Advanced analytics techniques include channel reports, audience reports, segmentation, and custom reports. This Google course also teaches marketing strategies like dynamic remarketing – a way to show ads to customers who have already visited your site.
The four lessons are divided into different parts: data collection and processing, setting up data collections and configuration, advanced analysis tools and techniques, and advanced marketing tools. The entire course takes between four and six hours to complete.
The two courses, Google Analytics for Beginners and Advanced Google Analytics, are an excellent way for people to prepare to take the Google Analytics IQ exam.
Ahrefs’s SEO Training Course
If you’re a small business owner or an entrepreneur, then this is the course for you. Ahrefs has one of the best SEO training courses out there. It has 14 lessons divided into four modules and is available in five different languages. During it, you will learn how search engine optimization works, why it’s important, and how to conduct keyword research and optimize web pages for search engines. Along with that, you will get knowledge on how to do beginner-friendly link-building strategies and technical SEO best practices.
The course is only a few hours long, doesn’t require any payment, and will give you all the fundamental SEO knowledge you will need to get your business’s website to the next level. Additionally, Ahrefs’s website and blog are great additional resources that will help enhance your knowledge further and take your SEO skills to the next level.
Want to Learn More About SEO?
SEO training courses vary in length, price, and complexity. Choosing the best one for you will depend largely on what skills you want to acquire and why you want to enroll in a course in the first place. If you just want to expand your knowledge without spending money or taking a full-on training course, then the Camberlion blog is a great place where you can find tons of helpful articles that will help broaden your SEO skills.