SEO

Conversion rate effect on woman shopping clothes online

Why is Conversion Rate Optimization So Important?

You might think that online retailers aren’t in need of optimization since customers are simply looking for a specific product within their budget. Essentially, many believe that if someone goes to a retailer’s webpage, that means that they’re already ready and willing to buy something, so the conversion should be easy. However, in most cases, retailers need conversion rate optimization more than many other kinds of online businesses for a lot of reasons, which we will be discussing in this post.

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The door lock with the number as a metaphor for domain authority

Domain Authority — The Ins and Outs!

Domain Authority — ever wondered what it is exactly? SEO (search engine optimization) is a term that is thrown around more often than not when discussing the online presence of different businesses, brands, and even people. If you have no prior knowledge of SEO and what it entails, you have happened upon the right article.

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Frame with the advertising quote

Off-Page SEO Techniques/Activities To Change Your Ranking Game!

In order to understand off-page SEO techniques, we need to get down to the basics. What is the first thing you do when you come across a new word, issue, or anything else you’re not exactly familiar with or want more information about? You search for it on Google, right?

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Girl looking for the books on SEO in the huge library

Books on SEO You Need To Read This Year

Books are a fantastic way to learn new information and boost your knowledge on any topic, including search engine optimization. In the last few years, SEO has completely transformed the way we do marketing and has made it easier for businesses to get introduced to new audiences.

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Woman working out and watching the SEO training course on her laptop

The Best SEO Training Courses You Need to Know About

If you want to expand your SEO knowledge, one of the best things you can do is enroll in an SEO training course. By doing so, you will be able to learn how to write SEO-friendly content, what steps to take in order to optimize a website and many other marketing tricks that will help you do optimization better. Along with that, enrolling in a course is a great way to network with other marketing specialists or entrepreneurs and build your business connections.

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Cartoon Minion as a metaphore for the SEO minion chrome extension

SEO Minion Chrome Extension Review 2022

lpful SEO tools have extensions for Google Chrome that make using them a lot quicker and more beneficial. However, with so many good tools on the market, choosing which ones to use can be challenging.

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Football coach talking with the kids as a metaphor for Useful tips for SEO Coaching

SEO Coaching Tips You Must Know

you own an online business or you’re looking to start a career in marketing, then having search engine optimization (SEO) skills will be of crucial importance for all your future endeavors. With that said, if you start looking for SEO training, you will quickly find that the internet is full of courses, coaches, paid training sessions, webinars, and all other forms of lessons, which is why finding a good SEO course is a rather tricky task.

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GIrl placing the blueberries on the table as a metaphor for search engine placement

Seven Tips on Improving Search Engine Placement

Nowadays, most clicks happen on the first page of search engine results. There are a lot of reasons for that: people are usually in a hurry, they’re looking for the quickest answer, and also, they don’t want to spend time scrolling through multiple pages.

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Man reading search engine ranking reports on his tablet

What Are Search Engine Ranking Reports, and Do You Need Them?

SEO is the most discussed topic in digital marketing, by default, and that’s for a good reason. Most people and a lot of marketers find SEO to be quite complex and challenging to execute correctly, so there are many platforms and tools created to make search engine optimizations easier and more attainable.

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Woman writing a guide to search engine listing

The Easiest Way to Create a Great Search Engine Listing

When it comes to a business’s online presence, perhaps there’s nothing more important than the entry in a search engine results page (SERP). Every day millions of users use search engines to make queries online, and so comes the question of how you can capture their trust and make them interested in your company thanks to your entry in the SERPs.

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