If you aren’t using TikTok, you are missing out. In the span of just two years, TikTok went from being an app for kids to one of the most powerful social media platforms in the world. As per statistics from September 2021, TikTok has more than 1 billion active users, and that number is steadily growing. We say this just to show how influential TikTok has become and to explain why gaining popularity on the platform can be beneficial both to marketers and to people who aspire to become social media figures.
However, if you’ve already created a TikTok account and you’ve made a couple of videos, but you see no engagement and no views, then you may be wondering what you’re doing that’s wrong. Well, in this article, we’re going to cover a few essential strategies that will help you up your TikTok views and help grow your following on the platform.
Let’s get started.
What are “views” on TikTok?
You may have noticed that different social media platforms measure “views” in a variety of ways. However, when it comes to TikTok, things are pretty simple: the very second that a video starts to play, it gets counted as a view.
If the video plays on loop or auto loops, or a viewer comes back to it multiple times, those all get counted as new views (but watching your own videos doesn’t count).
With that said, while upping the view metric isn’t tricky, getting someone to watch until the very end is a different story. Especially with TikTok’s new three and 10-minute format, it’s becoming increasingly difficult to achieve.
How Much Does TikTok Pay Per View?
Like almost any other social media platform, TikTok has its own Creator Fund that launched in August 2020. It’s the platform’s way to pay its most successful and popular users. However, don’t expect to earn millions from this “fund.” Even though there’s no standardized fee amount or payment plan, the average you can expect to earn per 1,000 views is between $0.02 and $0.04.
In order to be eligible for the Creator Fund, you need to meet specific requirements:
- Be 18 years old or older
- Have a minimum of 10,000 followers
- Have at least 100,000 video views in the past 30 days
- Be based in the US, UK, Germany, Spain, Italy, or France
- Meet the TikTok Community Guidelines and Terms of Service
If you can fit into these criteria, then you can apply to the Creator Fund via the app. It’s pretty simple to do: just go to Settings and Privacy, then select Creator Tools, and then TikTok Creator Fund. If you’re eligible, you’ll be prompted to enter your contact info and agree to the Creator Fund Agreement.
Should You Consider Paying for TikTok Views?
Because views = money, many creators can get drawn into buying TikTok views. However, we strongly advise you not to do it. As we’ve seen time and time again, buying views, followers or likes will get you nowhere. It’s impossible to purchase social media success.
Maybe your metrics will increase, but your engagement rate will go down, and you won’t gain new followers. Along with that, this “hired audience” will stop working once you stop paying, and so you will be back to square one.
Our advice is this: “Save your money, use your time.” Instead of blowing through dollars trying to buy quick success, spend time working on crafting a unique experience. You will thank us later.
How to Make Your TikTok Go Viral
A lot of people are looking for answers to how to get a lot of views on TikTok or how to make a viral TikTok. However, it’s hard to give a short and concise answer. Below, we will give you 10 tips that will help your videos get more views on the platform and will help you grow your following.
Add Hashtags to Your Videos
As with all other social media, hashtags in TikTok are also a powerful way to make your videos more popular. That’s thanks to the TikTok algorithm, which uses hashtags to identify what you’re posting and who might be interested in watching it. Hashtags also help users discover your videos via search.
One way to maximize hashtags is by identifying a niche and using specific hashtags relevant to it so that it reaches your target audience.
There’s also this idea that topics that are currently trending on the platform are more likely to reach the For You page and so monitoring ongoing trends and hopping on them is a way to become more popular on the app and get more views. You can find the trending hashtags by going to the Discover tab and selecting the Trends section at the top of the screen.
Keep Videos Short
TikTok has now made 10-minute videos available on the app. However, content under 30 seconds is still much more likely to end up on the For You page (FYP). That’s because it’s more likely for a person to spend time watching a short clip instead of a longer video.
Along with that, shorter videos get more replays as they earn more loops, leading to more views.
Use Trending Sound Effects
Hashtags are not the only things that trend on TikTok. Sounds are even more popular, and they tend to go through waves of popularity. So if you hear sounds repeating video after video, that might be a signal that you should consider incorporating sound effects into your content as well.
Trending sounds can be found by tapping on the Create (+) button and selecting Add Sound. Once you do that, you will see the most popular audio clips.
Find Your Audience
TikTok has content for all sorts of communities, from literary fans who go on BookTok to sports fans commenting on the latest news in the world of athletics. It’s essential to figure out which community your content belongs to. That will enable you to find which hashtags, formats, and references you need to use to attract other members of that community to your videos.
Commenting and liking the videos of other creators in your niche might also help you establish a relationship with your target audience. Trading responses back and forth is a great way to make your profile more popular amongst the community.
Make How-to Videos
TikTok is not all about fun, dancing videos. In fact, many people watch TikTok in order to learn more about interests that they have, from literature to physics. Educational content is doing really well on the platform, and if you have knowledge that you would like to share, now might be a perfect time.
As always, how-to videos are the most popular. However, even answering tough questions or shedding light on an interesting fact about your industry might help you earn followers and views.
Do Some Duets
Duets are a unique feature of TikTok and are a terrific way to capitalize on a video that’s already gaining popularity on the platform. By using duets, you can share a split-screen with another user’s video to either do a sing-along, create a funny dialogue, or discuss what the other user is saying and your take on it. By dueting the videos of popular content creators in your niche, you’re helping your own personal brand, and it can even be a terrific way to show off your industry knowledge.
Promote Your TikTok on Other Social Media Channels
If you already have a following on other popular social media platforms such as Twitter or Instagram, it’s a good idea to promote your TikTok videos on them. Your audience members are likely to present on all three platforms; however, they might not know that you are.
Promoting newly uploaded videos or inviting your followers to head over to your TikTok account and give you a follow is one of the best ways to boost your TikTok metrics.
Come Up With a Creative Caption
While you have only 150 characters to play within your TikTok caption, they can still help popularize your video. The idea of the caption is to tell the viewers what your content is all about and why they need to watch it. It’s also a way to begin a conversation/discussion in the video’s comment section.
Your ultimate goal should be for people to enjoy and engage with your videos while they’re watching them. That’s how the TikTok algorithms learn that your content is valuable and start working harder to promote it in front of a larger audience. Your caption is an easy way to begin communicating with viewers while increasing the likelihood of your video being noticed with the use of relevant hashtags. Often TikTokers use the caption to ask the viewers a question like, “Do you agree with my opinion?” or “What would you do in this situation?”, questions that spark a response and show curiosity in learning about the audience members.
Post Your Video at the Perfect Time
When it comes to TikTok, timing matters. If you’re posting your videos while no one is using the app, then it’s likely that you will not reach your desired number of views. It’s a good idea to check your account’s analytics and see when your followers are the most active. Doing so will enable you to upload videos at the perfect time, just as users are scrolling through the app.
The cool thing is that you’re also able to schedule TikTok videos in advance whenever you’re uploading them from a browser. That’s a valuable feature, especially if your audience members live in a different timezone and are active when you aren’t.
If you previously thought that Instagram or Twitter moved at high speed, then TikTok will blow your mind. Trends come and go in a matter of days. Videos go viral on a daily basis. There are literally cases of clips gaining millions of views for just under a day. The way the whole platform is created makes it even easier for content to come and go. There’s hardly a chance for you to create evergreen content on TikTok – thousands of videos get uploaded every minute, and a video can stay relevant for about a week or two maximum (given that it gets many duets and stitches).
That’s why you shouldn’t worry about posting too much. It’s almost impossible to oversaturate your followers. If you’re able to create high-quality, engaging videos, then you should – as much as you want and as much as you can. Uploading frequently, responding to comments, dueting videos – all of these actions will help you grow your platform and earn you more views and followers.
When we consider the fast growth of TikTok and how it manages to get even more popular with each passing day, we can conclude that investing in your account on the platform is definitely worth it. If you own a business, a TikTok account with a large following will enable you to increase your brand awareness and make your products even more popular and well-known. On the other hand, if you’re a social media personality or you want to become one, starting an account on TikTok is now the fastest way to earn your popularity and create a following.
With all that said, as the platform’s users keep on growing, reaching the For You page and getting views is becoming harder and harder. That’s why our 10 tips are aimed at helping you maximize your content’s potential and learning how to present it to your target audience properly. You need to remember that the most vital part of social media is that it’s ever-changing – what is working now may not work in the future, so you need to make sure to stay on top of all the latest news and trends. That’s the best way to ensure you will get and remain successful.