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TikTok
TikTok is THE social media platform at the moment. As we’ve seen, every social media platform has a period of time where it’s at the peak of its popularity and, as of right now, that top spot belongs to TikTok. Whether you’re a content creator that wants to get a bigger following or a brand working on its marketing, having an account on this video platform is a must.
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TikTok has been growing into more than just a social media platform after it went viral in 2020. Some of the platform’s recent updates copy other applications such as “BeReal” or “Instagram,” and after years of trial and error, TikTok finally rolled out what they like to call the TikTok store.
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There aren’t many businesses that can calmly and with assurance say that they don’t need a TikTok presence. The reality is that over the last few years, it has become impossible to have a marketing strategy that doesn’t involve this particular social media giant. The reasons for that are many, and one article will likely not be enough to cover them all. The main focus of today’s piece will be slightly different.
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By now, probably everyone knows that the best application for setting trends, going viral, and gaining a following is TikTok. Over the last two years, this social media platform has taken the world by storm and is now even rivaling Google for the most used search engine.
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If you aren’t using TikTok, you are missing out. In the span of just two years, TikTok went from being an app for kids to one of the most powerful social media platforms in the world. As per statistics from September 2021, TikTok has more than 1 billion active users, and that number is steadily growing. We say this just to show how influential TikTok has become and to explain why gaining popularity on the platform can be beneficial both to marketers and to people who aspire to become social media figures.
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Social media platforms often change their policies, features, and community guidelines. TikTok is not an exception to that rule. In a previous version of the app, users were able to see who viewed their profile. However, TikTok does not allow you to have information on who viewed your videos.
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Video sharing apps have become a normal tool on the internet. Whether for educational purposes or entertainment, sharing videos is essential in getting messages across, depicting something particular to viewers, and allowing for a more interactive online experience. By deciding to include a video about a topic, you are catering to a large portion of the population that is more visually inclined when it comes to learning.
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TikTok’s growth has been astronomical. The short-form video platform announced in September 2021 through a blog post that one billion people use TikTok every month.
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As an influencer or just as someone who manages social media, you know that your audience is of the utmost importance. Everything you do is designed to attract new audiences while engaging and retaining the ones you currently have. As it happens, most brands and influencers have one social media platform that holds the largest number of followers; for some, that’s Instagram, but for a lot of newer content creators, it’s TikTok.
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Are you new to TikTok? Do you want to learn how to create better content and hopefully go viral? If yes, then this blog post is just for you.
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