As an influencer or just as someone who manages social media, you know that your audience is of the utmost importance. Everything you do is designed to attract new audiences while engaging and retaining the ones you currently have. As it happens, most brands and influencers have one social media platform that holds the largest number of followers; for some, that’s Instagram, but for a lot of newer content creators, it’s TikTok.
So what can you do to lure your audience on TikTok to your other channels: your website, Instagram, Twitter, or YouTube channel? Well, the most obvious thing is to promote your presence there – at the end of TikTok videos or as you’re talking about a particular subject. Additionally, you can invite your followers from TikTok to participate in games and giveaways that are getting run on your Instagram or YouTube profile that way. They will have an incentive to go over there and follow you on one more platform.
While all of these ideas have value and can be highly beneficial for growing your overall following across multiple social media channels, they also require time and dedicated effort in order to be executed properly.
In this article, we will discuss another tool you can use to promote your social media presence that’s effective and easy to maintain. You guessed it – it’s creating a linktree for TikTok.
Let’s check out why you need to consider doing so
Benefits of Using Linktree for TikTok
We will only go through the most prominent benefits that having a linktree brings in the list below. However, do keep in mind that there is plenty more we could discuss, as the platform brings different benefits to various industries.
Perhaps the biggest benefit of using linktree for TikTok is the opportunity to do cross-promotion for it on your other social media profiles and your website. Nowadays, it’s a lot easier to get discovered on TikTok, as the algorithm is set up in a way that makes “going viral” an achievable task for a creative content creator. However, that’s not always the reality with other platforms like Twitter, Instagram, and YouTube.
Essentially, by creating a linktree page that you put on your TikTok bio, you’re giving your followers a chance to easily find you on other social media platforms. It’s done in a completely organic way – you’re not pushing your other content to them. Instead, you’re just providing them with the option to go ahead and follow your other posts that are created for a different environment.
Improve Your Branding
Along with that, having a linktree for Tiktok helps improve your branding. Almost all influencers and social media stars have one on their bios. Doing the same establishes you as someone who takes the social media job seriously and who has done homework on what has to be done, which helps earn the trust of your followers.
Additionally, if your linktree page, Instagram, Twitter, and TikTok all use the same designs, colors, and branding, that will make your profiles look more cohesive, and they will make your brand more recognizable to both followers and potential business partners.
Increased Traffic to Your Website
If you happen to have a website and you host your linktree page there, then it will help massively boost the traffic to the site. Essentially, every time someone clicks on the link in your TikTok bio, they will be taken to your website, and if you do an excellent job of promoting your products or services, it can lead to an increase in sales, as well.
Better Click-Through-Rate (CTR)
On a linktree page, you can put any number of links – some can lead viewers to your social media profiles, while others might be tied to your website. You are giving your audience a variety of links to choose from, which leads to an increased CTR, as people are curious to go over everything possible. In fact, studies show that the average person makes an average of 1.8 to 2.2 clicks per linktree session, which means that visitors are able to discover your YouTube channel and personal blog in one session.
This essentially leads not only to you getting increased traffic on your site and new followers on your social media, but it also gets you to retain your audience across all channels where you’re present.
More Affiliate Sales
If you’re doing affiliate marketing, having a linktree may increase the number of sales you make. Just add your affiliate links to your linktree page, along with all your other links. By having them all in one place, you make it seem like a standard set-up, and you avoid looking “too-salesy” to your audience, which increases the chances of them actually clicking on these links.
Whether or not to have a linktree for TikTok might be a debate to some people, but for us, the answer is a resounding yes. Having a linktree brings many benefits, but it’s also free and easy to do. You only need to spend about 30 minutes to an hour (depending on your technical skills) to set it up, and from there, you will only need to change the links occasionally. It’s a classic case of the benefit outweighing the cost and effort, and so, it’s a must-do for all you social media managers and aspiring influencers.
If you want to learn more about linktree, then check out our other blogs on the subject, as they will offer more insight into how to create and manage one.