Are you new to TikTok? Do you want to learn how to create better content and hopefully go viral? If yes, then this blog post is just for you.
Today, we will be giving you five TikTok tips that will make your journey on the social media platform more effortless and more successful.
5 TikTok Tips for Going Viral
Below, you will be able to read about the five most vital tips that you have to know about before starting your TikTok journey. That being said, if you want to learn more about the platform as a whole, you may also find our TikTok promotion article enlightening.
Now, let’s get started.
Stay on Top of Current Trends
TikTok is all about capitalizing on current trends. It’s vital that you’re constantly on the lookout for emerging trends so that you can hop on them just as they start going viral. Along with that, creating trendy content is the best way to make the most out of all the effects, memes, sounds, and challenges that TikTok offers. Using the most popular current hashtags and viral sounds will aid you in getting a bigger following and promoting your brand.
Follow Up on Your Videos
If you see that a video goes viral and people like and comment on it, then quickly start answering. Respond to comments with new videos and bump up the content as much as you can.
Speed is very important for TikTok. If you get a wave of responses and you engage quickly, that will push the video further on the platform. By reacting immediately, you will be able to max out your reach and continue building an audience.
A great way to continue boosting reach and engagement is by tagging and inviting other influencers to duet or stitch your video. That way, your content will be exposed to their audience as well, which will only contribute to it getting more popular.
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Keep Videos Snappy and Short
The thing that makes TikTok so popular is that it doesn’t require users to focus for a long time in order to understand and enjoy the content on the app. Unlike Instagram posts or articles, where you need to direct your attention to reading for a few minutes, with TikTok, you get all the information in short bursts of speech, usually around 30 to 60 seconds. That means that in order for a video to go viral, it should be just that – short and sweet.
Use TikTok’s format to your advantage. You don’t want to lecture viewers; instead, you just want to make them laugh or have them consider something, and luckily, you don’t need minutes to achieve that.
Tell a Story
You should never underestimate the power of a good story. Humans are storytelling beings. We love learning about other people and trying to understand their experiences.
As a brand, you can tell the story of how the company was created, what inspired the owner to begin his journey and what he/she hopes to achieve with this business. That way, your audience will feel more connected with the brand and begin to feel an allegiance towards it. Alternatively, you can get employees to share their personal experiences working for the company and their own stories connected with it – it’s the best way to show your human side and provoke emotion from viewers.
Post Often
If there’s one thing all TikTok experts agree on, it’s that post frequency truly makes a difference. Most popular influencers on the platform post at least one video daily and around five on average. The most remarkable thing about TikTok is that not all videos have to look like they’re straight out of a commercial. In fact, often, the most popular videos consist of someone just telling a story or dancing in their home.
TikTok is a great place to experiment with content and be creative, thanks to its fast-paced nature. You can test new ideas until you find what’s truly interesting for your audience and what brings benefits to your business. Once you see what engages and resonates with your viewers, you can start to replicate it and build on its success. It’s the formula many of the most successful TikTok influencers use.
Keep in Mind
Becoming an expert on the platform will require more than just knowing these five TikTok tricks. However, they’re a must-know for any beginner that wants to grow an audience and start getting traction on what is quickly becoming the fastest growing social media platform.
If you want to learn more TikTok tips and tricks and make it an even more beneficial marketing channel for your company, then check out some of our other blog posts.