Many businesses tend to stay away from creating video content as they feel that the effort that it would take to create a video is not worth the benefits it might bring. However, if you look at it from a consumer’s point of view, video content is a lot more likely to capture your attention and make you interested in a brand in comparison to any other media format. Just look at what TikTok has achieved, thanks to its format.
So, what types of videos should you create for your business so that you can build your brand and make it more well-known? We will give you the answer to this question in the following few paragraphs.
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What is a Branding Video?
Nowadays, when every customer interacts with multiple ads, brands, and all other kinds of online marketing efforts, you need to be genuinely creative to become more memorable. A branding video is precisely the type of engaging content that you need.
The idea behind a branding video is to introduce your brand to viewers and convince them that your company is truly something else and worth their attention. It should tell your brand story, showcase your values, and build trust with your target customer audience. While there are other ways to introduce your business, such as articles or paid ads, a video is something that is much more likely to make an impact and make sure that people remember your brand.
Six Types of Branding Videos You Need to Know About
With all that said, not all branding videos are made the same. The type of branding video you choose can make or break your video marketing strategy. Let’s take a look at the different kinds of branding videos you can implement in your subsequent advertising campaigns.
Origin Story Video
People are much more likely to respond to your brand if they know and identify with its core values and beliefs. There’s no better to communicate those values than in a professionally made video.
An origin story video is all about telling the story of your company – why you started it, what makes it different, and what you hope to achieve with it – and thus foster a deep connection with your brand and its target audience. You have to remember that a good origin story video is all about storytelling – you need to be able to provoke emotions and show a “human face” to your brand. Just think about the commercials of companies like Apple, Nike, and Coca-Cola – they’re more focused on making the audience feel something, and that should be something you look to implement.
Case Study Video
A recent study showed that 81% of consumers would think about how much they trust a company before making a purchase. How can you build that trust?
One way to begin is to start with case studies of your success with your current and previous clients. Then you can take the ideas from those case studies and create an engaging video. This type of video is excellent for showing how your business directly impacts its customers. It should have three key elements: a challenge, a solution, and the end results. By showing how you create value for other companies, you’re essentially giving your target audience a reason to believe working with you is the best choice for them.
Explainer videos are great if the products or services you offer are harder to understand for the general public. In such cases, creating content that explains your product’s purpose can make customers more aware of your company’s benefits. These types of videos are instrumental in building brand awareness and lead generation.
Animated videos use computer-generated effects, illustrations, designs, or drawings to share your message to the audience. When done right, they can be extraordinarily eye-catching and quite engaging, as you’re able to show your audience incredible visuals that might not be possible in real life. It’s a great way to make a serious topic more fun, and so the content becomes more engaging and more memorable for viewers. It’s best to keep this type of video around a minute and a half long. When it’s short, it’s more likely to capture the attention of viewers until the very end.
You’ve probably figured out by the name that these types of videos are created to help you introduce a product to your target audience. These types of videos can build brand awareness while showing off product features, benefits, and perks. Here, it’s good to demonstrate how the product works, ideally, by someone who truly enjoys using it. If you can, include an influencer or a celebrity in these types of videos to make them more authoritative and credible.
Company Culture Video
These types of videos highlight fundamental values that stand at the core of your business. They’re incredible for attracting great talent, as most people consider an organization before deciding to join. One of the best ways to create company culture videos is by interviewing employees who have been at the company for a long time. These people are its ambassadors and advocates for its culture.
Now, You’re Ready to Make Your Own Branding Videos
Hopefully, this short article convinced you that branding videos are a must-do for any company that wants to build trust with their target audience and inspire them to become loyal customers. Additionally, we hope that you’ve found some inspiration for the types of videos that you can create for your company in order to show it in the best possible light.
With that said, the last thing we want you to keep in mind when making branding videos is to be original. With so many commercials nowadays, it’s easy to get stuck in a rut and just start copying or replicating someone else’s work; however, that’s a bad idea, as it stops you from showing the actual value of your business and what makes it stand out.