You think you have a terrific business idea that will take the industry by storm. However, you know that there’s a ton of competition out therе, and the task of standing out will be a challenge. So how do you make people notice your business? What kind of advertising tactics should you use so that you can achieve your goals?
Well, the fact is there are many ways to market your business successfully: through social media, partnerships with influencers, paid ad campaigns, etc. While all of them can be effective, the one we will be discussing in today’s article is content marketing for startups especially. In the text below, you can find out what makes content marketing great for promoting new businesses and how you can use it to your advantage.
Six Ways to Use Content Marketing for Startups
When you’re in a startup, there are so many things to do that it quickly becomes overwhelming. The below tips will give you insight on how to use content marketing strategically and efficiently so that you don’t spend a ton of time on it, but you still get to reap all of the positive results.
Let’s get started.
Search Industry Hot Topics
It might be challenging to know exactly what topics your target audience finds interesting if you’re at the very beginning. It’s good to start with ideas for content that are already trending in your niche. In other words, take a look at what your competitors are discussing and try to emulate it in a more engaging manner.
For this task, you can use tools like BuzzSumo, which help you find trending topics for content marketing by showing you which articles have been shared the most or are currently popular. Along with that, you can test topic ideas out to see which ones get traction from your audience and which ones don’t – that way, you will quickly figure out what type of articles you need to write in order to keep readers invested.
Write Guest Posts for Reputable Sites
Even if you’re an expert in your industry, you may find it difficult to build an audience with content marketing. Regardless of how knowledgeable you are or how key what you want to say is, it will be worth nothing if there’s no one to say it to. It’s crucial that you market yourself on websites that already have a standout resume. Your best strategy here is to connect with highly reputable sites which already have many loyal readers. The goal is to submit posts to these sites, providing you with valuable backlinks, driving traffic to your site, and enhancing your content marketing.
Guest blogging has been proven as a terrific way to boost growth and drive traffic. Along with that, it gives you the chance to establish yourself as a thought leader and thus market your company.
Create More Visual Content
When you scroll through social media, which one do you think will be more noticeable: a lengthy text post about an interesting topic or an eye-catching video or infographic that displays the same information?
If you choose the video or the infographic, you’re not alone – a picture is likely to attract the vast majority of people. It’s much easier to process than text, and it takes a lot less time and concentration. As a start-up, it’s a good idea to produce a lot of original graphics and videos as a way to make your brand more visible on social media. Along with that, sharing an informative infographic and a link to a more in-depth blog that explores the same topic is a terrific way to drive traffic to your website.
Post Content Regularly
You will hear this from every marketing expert, but it’s true – consistency is key. Any content marketing for startups should plan for content to be produced on a regular basis. That’s a great way to look more reliable and engaged to your audience, thus increasing their trust in you. Writing a blog post a day may not be possible, especially if you have other work to do. You need to have a content schedule that makes it easier for you to produce one or two blog posts a week, along with a weekly digest that updates your audience on your new posts.
Promote Your Content on Social Media
Social media and content marketing strategies for startups need to go hand in hand. Nowadays, it’s practically impossible to market a business without having a social media presence. A good tip here is to promote the content you make on your social media profiles – regardless of whether that’s Twitter, Facebook, LinkedIn, or all three. No matter how many subscribers you have, sharing your blog posts on social media is a terrific way to invite new audiences, popularize your content, and establish yourself as an industry expert.
Write Niche Content
As a startup, you will want to differentiate yourself from the big players, which is why your content needs to focus not only on the trending topics of the day but also on more niche ones that aren’t well explored in your industry. That way, instead of competing with a ton of other blogs for the target audience’s attention, you can stand out by giving your expertise on less-discussed topics.
The key to finding niche themes in your industry lies in being as specific as possible. For example, if you take the topic of “content marketing,” instead of writing on such a broad topic, you can focus on “content marketing for medium-sized businesses.” That way, it becomes a lot more niche, and it’s more likely to draw an audience.
Why Does Content Marketing Make a Difference?
If you’re researching ways to advertise your business, you will see and hear a lot of talk about content marketing and for a good reason. As it stands, it’s one of the best ways to establish your brand as a thought leader, increase traffic to your website, and create a relationship with your target customer group. All of those things are also what make content marketing for startups a must-do.