CAMBERLION CHRONICLES
Tools and Insights for Your Business Journey.
If you’re using LinkedIn for sales or recruiting purposes, it’s likely that you’re spending a ton of time connecting with valuable prospects. At some point, it’s beneficial to gather the contacts of all those people so that you can continue your communication through other sources.
Almost every working professional that I know uses the free version of LinkedIn – it’s a great social network for connecting with co-workers, sharing opinions about your job and industry, and potentially finding a new career. However, the free version isn’t the only one available, and many people wonder whether subscribing to one of the premium plans is worth it. In today’s article, we will be discussing whether you should cancel LinkedIn premium and just use the free version, or whether it’s truly worth the money, and you should continue paying in order to get more out of the platform.
If you’ve been using LinkedIn for some time now, you’ve probably noticed that the LinkedIn people search is not always effective and can even be irrelevant. Why does that happen? Well, because the platform’s algorithm is not the most efficient one. If you want to learn how to reach out to someone on LinkedIn quickly without spending hours on end searching, then this article is for you.
Started in 2002, LinkedIn in its early years was similar to a virtual Rolodex – a platform where you could connect with your business connections, co-workers, and other colleagues. Today, approximately 20 years after its launch, LinkedIn has become an extremely powerful professional network and corporate recruitment platform.
The pandemic changed the way we think about work forever. Before 2020, everyone considered “work” to be the place where you go every morning from Monday to Friday – an office space where you meet with all your co-workers, and you virtually spend 70% of your life. However, in March 2020, that all changed and a large percentage of the people who worked in offices suddenly got exposed to another way of getting work done – from home.
TikTok is THE social media platform at the moment. As we’ve seen, every social media platform has a period of time where it’s at the peak of its popularity and, as of right now, that top spot belongs to TikTok. Whether you’re a content creator that wants to get a bigger following or a brand working on its marketing, having an account on this video platform is a must.
Podcasts are booming; similar to other platforms, this type of content easily goes viral and, in some ways, is replacing YouTube vlogs. Usually, when someone starts considering creating a podcast channel, the first things he or she tries to come up with are the themes and topics, the format which best suits the podcasts, and how many hosts is ought to have. While those things are vital for a successful podcast, there’s one thing that most people don’t take into account: podcast advertising.
Promoting your products and services with user-generated content is an idea that’s getting more and more popular. In fact, a recent study by TurnToNetworks shows that for 90% of customers, UGC has more influence over their buying decisions in comparison to promotional emails and even what they find on Google.
TikTok has been growing into more than just a social media platform after it went viral in 2020. Some of the platform’s recent updates copy other applications such as “BeReal” or “Instagram,” and after years of trial and error, TikTok finally rolled out what they like to call the TikTok store.
The “Stories” format that Snapchat and Instagram introduced quickly set off a storm on social media platforms. This short-form video content became an instant favorite, and it’s one of the most used social media features to date. Now, Google is on a mission to bring the Stories format to the web, and they are doing it with “Google Web Stories.”
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