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The digital marketing industry is famous for loving acronyms and cryptic terms. While the jargon makes communication more effortless when you’re already an insider, it can be pretty confusing to literally anyone that doesn’t deal with the world of online advertising. However, in an effort to make marketing more understandable for small business owners and young entrepreneurs alike, we’ve been working on a post to help you learn more about two acronyms that are often used by marketers: CPC and PPC.
Read MoreThe digital marketing industry is growing every year. Nowadays, as more and more businesses operate either fully or partially online, having a strategy that helps promote your business to the growing community of international buyers is essential.
Thanks to the entire industry’s growth, marketing roles are now more in demand than ever. You can see many businesses looking for copywriters, SEO experts, social media managers, and PPC consultants.
Click-through rate (CTR) is one of the factors that decides the popularity and rank of a web page. Even though you may not know it, your online activity has the power to sink an entire business. Read more to learn about click-through rate and 10 ways to improve it.
Read MoreWorking with influencers and bloggers has become an integral part of any marketing strategy. That’s because those people are able to reach wider audiences thanks to their content, which helps boost brand recognition and builds trust with potential customers.
Read MorePPC (pay-per-click) advertisement has proven to be highly effective when it comes to increasing revenue, driving sales, and getting new leads. With that said, PPC management is a great way to increase the return on investment (ROI) that your business gets from its PPC campaign.
Read MoreIt’s hard to discuss PPC advertising and its benefits without explaining cost-per-click (CPC). Regardless of whether we’re talking about Google Ads, Facebook Ads, or any other type of online advertising platform, cost-per-click stands at the heart of PPC advertising.
Read MoreIf you want your products and services to gain some exposure, one of the best things you can do is add them to one of the many free advertising websites you can find online.
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