Marketing

Businesswoman reading marketing research on LinkedIn marketing strategy

Five Tips For Developing a Great LinkedIn Marketing Strategy

many firms still find their presence on the platform beneficial. LinkedIn is particularly valued by firms that operate in the B2B sector and need to attract business professionals as their customers.

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People crossing the pedestrian crossing for TikTok views

How to Get More TikTok Views And Grow Your Account

If you aren’t using TikTok, you are missing out. In the span of just two years, TikTok went from being an app for kids to one of the most powerful social media platforms in the world. As per statistics from September 2021, TikTok has more than 1 billion active users, and that number is steadily growing. We say this just to show how influential TikTok has become and to explain why gaining popularity on the platform can be beneficial both to marketers and to people who aspire to become social media figures.

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Man in the office explaining the difference between PPC vs CPC to a client

PPC vs CPC – How Are They Different?

The digital marketing industry is famous for loving acronyms and cryptic terms. While the jargon makes communication more effortless when you’re already an insider, it can be pretty confusing to literally anyone that doesn’t deal with the world of online advertising. However, in an effort to make marketing more understandable for small business owners and young entrepreneurs alike, we’ve been working on a post to help you learn more about two acronyms that are often used by marketers: CPC and PPC.

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Women interview a candidat for the position of PPC Consultants

What are PPC Consultants, and Should You Hire One?

The digital marketing industry is growing every year. Nowadays, as more and more businesses operate either fully or partially online, having a strategy that helps promote your business to the growing community of international buyers is essential.
Thanks to the entire industry’s growth, marketing roles are now more in demand than ever. You can see many businesses looking for copywriters, SEO experts, social media managers, and PPC consultants.

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Graphic of the Click-through rate resultes

Understanding Click-Through Rate and 10 Proven Ways to Improve It

Click-through rate (CTR) is one of the factors that decides the popularity and rank of a web page. Even though you may not know it, your online activity has the power to sink an entire business. Read more to learn about click-through rate and 10 ways to improve it.

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Side view of young man working on laptop and smiling while sitting at windowsill, writing about advertising with bloggers

Advertising With Bloggers – How to Find the Right People for Your Company

Working with influencers and bloggers has become an integral part of any marketing strategy. That’s because those people are able to reach wider audiences thanks to their content, which helps boost brand recognition and builds trust with potential customers.

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Young asian woman in the coffee shop with her laptop thinking where to hire a good PPC management company

What Does a PPC Management Company Do and Why Do You Need to Hire One?

PPC (pay-per-click) advertisement has proven to be highly effective when it comes to increasing revenue, driving sales, and getting new leads. With that said, PPC management is a great way to increase the return on investment (ROI) that your business gets from its PPC campaign.

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Using Facebook promotion on the mobile phone

Is Facebook Promotion Worth It in 2022?

g was like just 10 years ago, you will likely be shocked. It was all about billboards, radio ads, printed ads, and television ads back then. Nowadays, most of these advertising methods are considered outdated, and they don’t work at all

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Man calculating the costs for the CPC advertising campaign

What is CPC Advertising, and Is It Worth It?

It’s hard to discuss PPC advertising and its benefits without explaining cost-per-click (CPC). Regardless of whether we’re talking about Google Ads, Facebook Ads, or any other type of online advertising platform, cost-per-click stands at the heart of PPC advertising.

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Girl uploading the photos of her shoes for sale on free advertising websites

The Best Free Advertising Websites for Your Company

If you want your products and services to gain some exposure, one of the best things you can do is add them to one of the many free advertising websites you can find online.

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