Man calculating the costs for the CPC advertising campaign

What is CPC Advertising, and Is It Worth It?

It’s hard to discuss PPC advertising and its benefits without explaining cost-per-click (CPC). Regardless of whether we’re talking about Google Ads, Facebook Ads, or any other type of online advertising platform, cost-per-click stands at the heart of PPC advertising.

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Girl uploading the photos of her shoes for sale on free advertising websites

The Best Free Advertising Websites for Your Company

If you want your products and services to gain some exposure, one of the best things you can do is add them to one of the many free advertising websites you can find online.

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Man reading on of the best digital marketing books and having a cup of coffee

What’s the Best Marketing Book on the Market? Let’s Find Out

There’s nothing better than reading when it comes to learning new things. At least, that’s what we think. Unlike video training or podcasts, reading actually requires 100% of your concentration and effort, which means that there’s a better chance for you to absorb and memorize everything you’re trying to learn.

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AI marketing example as a dolls in the fashion store with sale offer

AI Marketing: The Newest Age of Advertising

AI marketing has gained a lot of attention recently. When artificial intelligence is mentioned in conversation, it evokes a range of emotions. Some people are fascinated and excited for what the future holds as technology further grips our society, forcing its ways into everything possible.

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People discussing in the office about the PPC advertising companies

Tips for Finding the Best PPC Advertising Companies

When it comes to starting a new business, launching a PPC advertising campaign is almost considered to be an essential part of your entire marketing plan. It’s one of the best ways to launch new products, as it allows you to build brand awareness while capturing new leads and driving sales.

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Woman looking at her tiktok app on the phone and thinking about creating a tiktok marketing strategy

How to Create a Successful TikTok Marketing Strategy

TikTok is probably the most popular social media platform as of right now, with some reports even saying that it has surpassed Facebook and Google as the web’s most used web domain. This data shows that if you still aren’t using TikTok marketing for your business, then you’re missing out on a large number of potential customers.

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Content marketing manager taking a picture for social media post

How Can a Content Marketing Manager Help Your Business?

Everyone knows that traditional marketing is dying by the day. That’s why most companies now stay away from it and try to align their marketing strategies with the newest trends in the industry.

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Two colleagues planning inbound marketing strategy

Inbound vs. Outbound Marketing – Benefits and challenges of each, and 5 important steps to get started with Inbound Marketing

Have you ever thought about enhancing your company’s marketing strategy? If you don’t have a ton of experience, you may get overwhelmed by the amount of advice and information – what you should focus on and what tactics you should explore.

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Man with the baby and a woman taking a selfie in the nature

Is YouTube a Social Media Giant? – Why You Need It in Your Marketing Mix!

Is YouTube a social media platform with untapped potential?  Well, YouTube has expanded the bounds of traditional entertainment and what that means for the economy. Since its inception in 2005, its main purpose of creating, sharing, and watching videos made by any and everybody has evolved into something different. Whole … Read more

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Metal bridge as a metaphor for Linktree

Linktree: The Ultimate Guide (Linktree login, account setup, and more)

No matter whether you’re a social media influencer or a brand trying to build its social following, at one point or another you will want to be more visible online. Platforms like TikTok and Instagram are a great way to connect with large audiences, build trust and loyalty with viewers and engage them with fun, informational content.

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