Three Ways to Get Paid for Advertising on Your Blog

Nowadays, starting and monetizing a blog is a pretty easy thing to do. Not long ago, you would have to pay thousands of dollars in order to create, set up, and maintain a website. Earning money from it would be an even more complex process.

However, today you can start and maintain a blog on WordPress with just a few hundred dollars, and earning money from it is now easier than ever before. We should note that only a small number of bloggers can actually make a living income from maintaining a blog. For most, it’s just a good side hustle.
In this short article, we will give you some additional ways to earn money from having a blog and hopefully you can start making a full income from one.

When Should You Start Monetizing Your Blog?

It’s not very wise to start monetizing your blog right after posting a few articles. There are two main things that you need to have a good handle on before deciding to consider earning money from your blog:

  • Having a steady traffic flow
  • Growing your e-mail list

When we talk about having a steady traffic flow, we’re not saying you need to have tens of thousands of visitors each week, but at least a thousand visitors a month is a good indication that you’re in the right direction. It also means that you already have an audience that’s coming back and reading your posts, which is suitable for any monetization strategy you plan on implementing.

Additionally, growing your e-mail list should also be a priority during the first few months. You don’t have to aim for anything crazy here, but a steady number of subscribers is a sure sign that you have a dedicated audience that wants to hear what you have to say.

The thing is, monetizing a blog is all about choosing the best monetization strategy that aligns with your ideas about where you want to take your blog in the future.

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How to Get Paid for Advertising on Your Blog

There are many ways to make money as a blogger, from affiliate marketing to guest blogging to pay-per-click advertising and paid reviews. Below we will take a look at the most effective ways to get paid for advertising.

Pay-per-click Advertising

PPC or pay-per-click advertising is perhaps the most common advertising model that can be found on the internet. It simply means that an advertiser can post an ad on a specific platform like Google Ads or Facebook Ads and only have to pay once someone clicks on the ad.

Nowadays, you can start doing in-text advertising on your blog and get money each time a reader clicks on a link that’s an advertisement. Many companies offer bloggers money for doing such work, and if you’re good at organically linking ads to your blog posts, it may help you earn some additional revenue.

Display Advertising

A lot of bloggers hate the display ads and claim that they’re a lousy monetization strategy because it’s difficult to make any real money from these ads. In most cases, they would be correct. However, there’s a good reason why they’re still so popular today: often, they’re the fastest way to start monetizing a website.

Most bloggers start with display ads as a way to get revenue before they’re able to find another, more profitable way. For some, those early earnings are what give them the motivation to keep going with their efforts. AdSense can be profitable if you practice optimal ad placement and generate a ton of traffic to different websites. In fact, there’s an awesome WordPress plugin that can help you with ad placement optimization called Ad Inserter. By using it, you can do some A/B tests on your ads to see which perform better. Additionally, it allows you to customize where ads appear on the site so that there’s a bigger chance for users to click on them.

You have to understand that you cannot make money off ads without having good traffic to your blog. That is why you need to focus on crafting a good SEO strategy that will enable you to get more site visits. Don’t get discouraged if monetizing with display ads takes a bit of time – that’s normal. You will eventually start earning more as your blog grows.

Write Sponsored Posts/Reviews

This is one of the least popular ways to make money through a blog, and that’s because you need to have a lot of traffic and credibility to pull it off.

With sponsored reviews or posts, a blogger can charge a company a fee in order to write an article about its product or service on the blog and provide an opinion on it. We often see such sponsored posts on other platforms like Instagram, TikTok, and YouTube, where influencers get paid to review products. With paid blog posts, the idea is similar – give more exposure to the brand and help popularize a particular service or product.

In that way, writing sponsored blog posts is a part of influencer marketing, and it’s getting more and more popular. That’s because many brands are focusing on creating evergreen content about their brand and are more willing to invest in blog posts and articles. In contrast, before, they were only focused on paying for such reviews on popular social media platforms.


There are many ways to earn money from a blog. However, each way requires a unique strategy and takes time to get developed and actually start bringing in earnings. One of the most effective ways to earn an income thanks to your blog is to get paid for advertising efforts: affiliate marketing, PPC ads, or writing sponsored posts.

If you want to learn more about how to become a successful blogger, head on to our website, and you will find many more articles.

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