Marketing

one hand hands the paper heart to the other hand as a metaphor for content syndication

Content Syndication – What it is, and how To use syndication networks to reach new audiences

The main idea behind any sort of marketing, no matter if it’s B2B or B2C, is to help spread brand awareness. That means that your goal, whenever you start any marketing initiative, is to reach as many people as possible and to make them interested in your company.  If you’ve … Read more

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Color palette for product branding

What is Product Branding and Why Does it Matter for Your Business?

Not too long ago, we thought of branding as the particular design or symbol that a company uses to advertise its products or services. However, this is a significant understatement of what branding is all about, as it’s a lot more than just the visual identity of a business.  That … Read more

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Photographer with a creative image trying to get More TikTok Likes

How to Gain More TikTok Likes

Nowadays, almost everyone is on TikTok. It has become the leading social media platform for many of us, from young adults and teenagers to brands, celebrities, and budding influencers.  It’s not surprising as TikTok offers all of us an easy way to consume content without having to dedicate much of … Read more

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Creating an Instagram story on the phone

How to use Instagram Stories for promotion

These days social media feels like a personal diary. You see people documenting what they do, the places they visit, what they eat, and whom they meet with. This stream of endless events is crammed into what we call an “Instagram Story” – a second-long video where people share parts … Read more

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Shopping cart as a metaphor for remarketing

Remarketing vs. Retargeting – Everything You Need to Know

According to a webengage study, only about 3% of people actually end up purchasing a product the first time they land on your site. As per Search Engine Land, this percentage goes even lower to 2.35%! This is because First-time website visitors don’t know much about your business On the … Read more

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Guide to Youtube marketing

Your Complete Guide to YouTube Marketing

Every entrepreneur knows they need a strong social media presence in 2021. Choosing which platform best matches your business is quite the challenge. Many different social media platforms fight to get your advertising dollars and become an essential source of your marketing efforts. Facebook, Twitter, Instagram, Tiktok, and YouTube all … Read more

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Man making a purchase from an ecommerce store that he found through link advertising that was created by an affiliate marketing agency

A Guide to Affiliate Marketing for Beginners

Affiliate marketing is a process where anyone can earn a commission by helping a company or business sell products online. Have you ever noticed some influencer you follow post about a product with a disclaimer of ‘sponsored post’ or ‘affiliate link’? If yes, that’s an example of affiliate marketing. Every … Read more

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Outdoor Paid advertising displays that highlight the importance of having a Paid advertising strategy

How To Manage Paid Advertising With An Effective Strategy

Paid advertising is an effective internet marketing strategy that can be used to generate new customers. Whether you’re just starting out or looking for a way to grow your business, harnessing the power of marketing channels can transform your business. There are several paid advertising platforms that businesses can consider; … Read more

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Friends taking a photo of their meal for social media and discussing the Power of influencers for Influencer Marketing

Influencer Marketing: The Power of Influencers And How to Develop And Implement Your Strategy

Influencer marketing has become a powerful tool for brands and businesses to reach their target audience. From celebrities and social media personalities to full-time bloggers and journalists, people love to follow the advice of those they know and trust. Everyone needs to start taking influencer marketing seriously!

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Website Promotion of the coffee shop

6 Ways to Promote Your Website That Won’t Cost You Money

Are you looking to promote your business without breaking the bank? How about for free?
Creating a website is just the first step toward putting your business on the cyber map, and it will all go to waste if there is no one to see it.
At the same time, the world of website advertising is often confusing and discouraging, not to mention costly, particularly if you are running a small business with a limited marketing budget.

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