Getting your brand to be on social media is one of the first things that you have to do in terms of marketing it to the general public. However, starting on Instagram as a new company can be rather difficult.
As Instagram has grown to be more and more popular during the last few years, getting followers on the platform has also become harder than ever before. That has led many companies on the path to buying IG followers or using specific applications that get bot accounts to follow them on Instagram. However, this method should not be used by any brand that wants to create a name for itself – it may give you a short-term boost, but in the long haul, it likely won’t be of any favor to your business.
So, instead of spending valuable time and money on getting fake followers, try learning how to attract real audiences and how to get real people to follow your company on IG. At the end of the day, that’s the only way to get your potential customers engaged with the brand and the products you’re selling.
That’s why this article is dedicated to teaching you how to get free Instagram followers. Let’s now take a look at some of the most useful tips and tricks that will get your company’s IG profile soaring on the platform in no time.
10 Tips To Get Free Real Followers On Instagram
“How to get someone to follow you on Instagram” is one of the most searched questions on Google. That’s understandable – having a large number of followers on the social media platform is a quick way for people to get noticed by companies and launch a career as an influencer. Additionally, many companies also want to know the answer to this question, as having a large following is one sure way to make the brand more well-known amongst the general public.
Luckily for everyone, getting real followers on Instagram is not an impossible mission. In fact, there are tons of little actions you can take on the platform that will help you get more people to follow your page. Let’s take a look.
Have a Clear Instagram Marketing Strategy
Getting a large following on Instagram is a great goal to have. But you need more than that in order to have a successful account on IG. That’s why you need to consider how your profile on Instagram will tie in with the rest of your digital marketing strategy.
Think about why you need to have an account on the platform. What do you want to earn from it? Maybe you want to increase brand awareness or get more people to buy your products? Or maybe you want to drive more traffic to your website?
Regardless of what your goal is, it needs to be clearly defined. That will help you build a foundation for your content so that you can stay consistent with your messaging and thus be able to achieve the desired result.
Stick with A Consistent Brand Story and Design
Humans are storytelling beings. One of the best ways to ensure that people will remember your business is by telling them a good, compelling story through your content. You can focus on the way your products are being made or focus on what got you to start the company in the first place. Or you can try to become an aspirational brand by showcasing how your customers look and feel after they’ve gotten your products. No matter what angle you choose though, stay consistent with it.
Along with being consistent with your story, the look of your brand should also be harmonious. That’s why it’s a good idea to choose the style and design you will use for your IG posts from the start – you want to create content that’s instantly recognizable and that connects your audience to your brand.
Define a Target Audience
In order to be able to get free Instagram followers, you need to know which type of people fall into your target group. Try defining them by asking yourself some quick and easy questions:
- What’s their age group?
- Where do they live?
- What industry do they work in?
- What are their main pain points?
- How and when do they use Instagram?
Answering these questions will let you know more about your target audience, which in turn will help you create content specifically designed for them and their interests. In the long haul, this will help your account grow an organic audience, as the accounts that follow you will be actually interested in your posts.
Use Relevant Hashtags
One of the keys to getting free real Instagram followers is through hashtags. The aspirational captions you used on your latest post won’t appear in IG’s search engine; however, the hashtags that followed will.
Including relevant hashtags to each one of your posts is one of the most efficient ways to get new visitors to your Instagram profile, as it will allow people to find your content through the explore page of IG.
Also, don’t forget to take advantage of the fact that you can use up to 30 hashtags on a single post. Try using different combinations of hashtags on your posts to see which ones bring the most people to your page. Based on that knowledge, create a set of hashtags that you will use throughout your entire content.
P.S. Don’t forget you can tag on Instagram. Encourage your customers to share posts of them with your product and then re-share their content and tag them. That way, you will get additional exposure, while presenting your brand as a customer-friendly one.
Write Interesting, Engaging Captions
Stop searching for “aesthetic captions for Instagram” and then using a Taylor Swift lyric under your posts. It may look cool when you’re a single girl, but it doesn’t really fit the bill when it comes to a business account.
If you want to get free Instagram followers, you have to give them valuable content. One of the best ways to do that is through your captions – use them to share stories with employees or customers, or to provide insight as to how your product can best be used.
Furthermore, writing longer captions can massively help you in increasing your accounts reach and engagement. Here are some tips to keep in mind for your posts:
- Use the first 125 characters to capture the attention of the reader. If you manage to be interesting enough from the start, they’re more likely to click on the “Read more” button and finish the rest of your post.
- Try asking your audience questions – that way you will surely get comments, which in return will boost the engagement of your account.
- Use emojis in order to attract the audience to your post – funny and funky emojis also make an impression and are likely to earn you a double-tap or a comment.
Pin The Best Comments
One of Instagram’s best-hidden features is the ability to pin comments that you like most for each one of your posts. There are two main ways to utilize this option to help you increase your posts’ reach.
You can use the “pin comment” feature to extend your caption beyond the limit of 2,200 characters by writing the end of your post in the comment section. This may be useful for times when you want to share valuable information with your audience through your IG content.
Another thing you can do is pin the most-liked comments underneath your posts, as they’re already creating engagement.
Both options are a must use in my opinion, as they help you create conversations around your content, thus helping increase your account’s reach.
Aim to Reach the Explore Page
As per Instagram, the explore page is where you can find photos and videos that you may like, from accounts that you do not yet follow. This means that using the explore page is the best way to get free Instagram followers through the use of your content.
This tab on the app features every type of content that you can post on the platform – stories, reels, IG TV clips, and photos. What users see on that grid is picked by the Instagram algorithm which filters through thousands of posts to find which ones might be of interest to each user, based on what they currently like and follow.
It’s estimated that around half of Instagram profiles visit the explore page each month. This means that by being on that page, your brand is getting exposure to a massive new audience that can turn into potential followers.
The easiest way to get to the explore page is by paying for it. If you’re not willing to do that, however, there are a few steps that you can follow in order to make your content explore page worthy.
Do Instagram Collaborations
Doing an Instagram collaboration with another brand or with a famous influencer is a terrific way to bring brand awareness. Don’t be scared to reach out to companies to see if there are campaigns that you can do together on Instagram. The easiest way to start is by talking to businesses that you already work within some capacity and see if there are things that you can work on together for the benefit of both companies.
One of the most common joint campaigns that brands do together is giveaways. Here, you offer a joint package or products or services to a random number of people, who have to follow both companies in order to participate in the raffle. As people love receiving presents, this giveaway campaign will also result in free real followers for your account.
Create Posts that are Aimed to be Reshared
One of the best things you can do to get free Instagram followers is to create content that people will want to reshare on their own accounts.
Usually, there are two types of posts that go viral on Instagram: infographic posts that explore a certain issue in depth, using statistics and data to prove a point, or funny photos/memes that make light of a current event that interests a huge amount of people. A good example here will be the Bernie Sanders inauguration picture that was used by all kinds of brands to create fun content related to their product or service.
Connect Your Instagram to Other Social Media Platforms You Use
If you already have a big presence on any other social media platform, no matter if that’s Facebook, Twitter or TikTok, try your best to utilize it to get free Instagram followers.
Make sure to link your IG account to your company’s website, Twitter profile, and in all the newsletters that you send out. If your profile on Instagram is brand new, you can also try to attract followers by starting an email campaign that shows off your recent posts.
Getting your brand to be big on Instagram can be an important step to reaching more new customers and generating more sales for your business. That’s why investing time and money in building a following on the biggest social media platform for companies is 100% worth it.
Of course, getting a huge following on IG is not easy, especially nowadays when every business and wanna-be-influencer is on the platform and is trying to capture the attention of their target audience. However, that doesn’t mean it’s impossible. If you have a clear goal, well-developed strategy, and are consistent with your content, sooner or later followers will start coming in and all of them will be free and real.
That’s why the number one advice that should be followed by all companies that are just starting out on IG is the following: Don’t be fooled into spending large amounts of money on platforms that give you bought followers; instead, invest your time and dollars on creating a page that will get free Instagram followers because of the incredible content it posts.