Nets with nodes and connections as a metaphor for Website URL structure

Everything You Need To Know About Website URLs

When it comes to SEO, your website URL or domain URL is the foundation of your website. It is what people see in their browser address bar when they are on your site. The URL structure you choose for your site can have a huge impact on how high in … Read more

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The man showing his presentation to the audience about Creating a lead magnets

Creating a lead magnet that converts – A complete guide

Lead magnets are a great way to grow your customer base, and you may have heard a lot of buzz around them recently – but what exactly are they, and why are they important? Lead magnets are used by companies to obtain contact information from their customers, usually by offering … Read more

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Man reading on laptop about Google Advanced Search Operators

Mastering Google Advanced Search Operators: Site Searching Techniques For SEO

Google is an indispensable part of our lives in this digital age. It has been woven into the fabric of society in many ways, and we couldn’t imagine a world without it. But did you know that Google advanced search operators can help you take SEO to a whole new … Read more

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Friends taking a photo of their meal for social media and discussing the Power of influencers for Influencer Marketing

Influencer Marketing: The Power of Influencers And How to Develop And Implement Your Strategy

Influencer marketing has become a powerful tool for brands and businesses to reach their target audience. From celebrities and social media personalities to full-time bloggers and journalists, people love to follow the advice of those they know and trust. Everyone needs to start taking influencer marketing seriously!

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Girl reading Google My Business Beginner's Guide

Google My Business Beginner’s Guide

If you’re a small business owner, being recognized and found on Google can make or break you. If customers are unable to find your business or more information about it, then your chances of them buying from you dwindle. That’s why having a Google My Business Listing can be essential to your success. Whether you’re a brick-and-mortar store working on local SEO or a business specializing in local area services, a Google My Business listing might be right for you. To find out, keep reading and we’ll explain more about what this listing is and how you can use it to increase your business’s online visibility.

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Importance of reputation management

Reputation Management for Small Business and How Google 5 Star Reviews Help

Let’s face it. Whether you own a large brand or a recent start-up company, you strive to have a good image. In this day and age where anything can be searched online, nothing is more important than your online image.
One common mistake many small businesses make is to focus on marketing strategies and product quality without focusing on the business’s reputation. This includes customer feedback, ratings (the most coveted 5-star Google rating), and reviews.

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Website Promotion of the coffee shop

6 Ways to Promote Your Website That Won’t Cost You Money

Are you looking to promote your business without breaking the bank? How about for free?
Creating a website is just the first step toward putting your business on the cyber map, and it will all go to waste if there is no one to see it.
At the same time, the world of website advertising is often confusing and discouraging, not to mention costly, particularly if you are running a small business with a limited marketing budget.

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Photographing food with the mobile phone for Instagram marketing

10 Insanely Effective Instagram Marketing Tips

Instagram is currently the sixth biggest social media app with over a billion monthly active users.
With billions of likes and comments exchanged on the platform every day, we doubt you want to miss getting a slice of that massive engagement pie.
But to do so, you will certainly need to get your marketing A-game on and start using all the Instagram growth tools given to you for free.
Without further ado, let’s dive into how you can use Instagram to boost your business.

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Pigeon peeking as a metaphor for topic about how to show up in google search

Top Seven Reasons Your Website Isn’t Showing Up On Google

Wondering why your website still doesn’t show up on Google despite all your best efforts?
While the exact reason can vary, there is no need to panic since most of them are an easy fix.
Below, you will learn more about the importance of Google search ranking, the seven most common mistakes that can lead to your website not ranking, as well as some handy solutions you can implement for each problem.

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Web designer looking at the phone for google trends

Want to Boost Your SEO? Keyword Research Reveals the Latest Google Trends

Since ‘netizens’ started using cyberspace as a primary source of information, the SEO game has undergone a significant transformation. Used alongside high-quality content, the right keywords can help rank a website on Google and other relevant search engines. Just look at any SERP and you’ll notice a massive difference from just a few years ago— not only in appearances but in rankings, as well.
Today, keywords are the driving force behind content visibility. Whether it’s high-scale corporate marketing or simple social media posting, keywords have the power to boost content performance and, ideally, drive new clients to your business’s website.

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