Branding is not just having a logo and it’s not just a good-sounding name. It’s not something meaningless that you just have to come up with for the sake of it. It’s a rarely told truth that branding is not something that can be seen. Good branding is only felt.
Just consider the most memorable companies you can think of – brands like Nike and Apple. They’re not trying only to sell products. They’re selling you a story.
Nike shoes won’t make you run faster, but the commercial you watched with Kendrick Lamar telling you to “just be better” will motivate you to buy them – because you believe that if you do, you will have the motivation for your daily runs.
This is good branding – a mix of emotion and engagement. It encompasses all of your brand’s presence – on the web, through indirect communication, and with the products it offers. Great branding is a must-have in the ecommerce and dropshipping age, where new stores get created by the minute. Branding is what will make your company stand out from the competition. It is the thing that will breed brand loyalty and awareness, which is why you need to learn more about it.
This blog post is dedicated to giving you some helpful tips that will enable you to elevate your ecommerce brand to the next level. Keep on reading to learn about them.
Three Tips to Help You Build an Ecommerce Brand
In this post, we will only discuss what we consider to be the most important things you have to know to build an ecommerce brand. However, many other details also need to be considered after you’ve mastered the basics.
Tell a Story
People are storytelling beings – we can’t help but fall in love with a good story. It enables us to remember better and to forge an emotional connection with what we’re being told.
When you tell your brand’s story, it helps potential customers relate to you and to it. It also builds trust as it looks like you’re allowing them to look from the outside in and get a glimpse of the motivation you had to start a company.
The story lets you showcase why customers should choose your company since there are so many others on the market. What is it that makes you unique? Tell them; share what made you start the business, your personal story, what you care about, what you want to change, and anything else close to your heart that will help forge a connection between you as the storyteller and the people listening to you.
Stand for Change
People like to believe they’re making the world a better place through their decisions. If your company is a champion for change, it will motivate customers to buy from it, as it will make them feel less like consumers and more like world-changers.
Think about a cause – be it equality, sustainability, or helping the underprivileged. Whatever it is that you feel passionate about should be a part of your business’s core values, and you should have active campaigns to help support or fight against it.
People hate it. Truly, promise only what you can realistically deliver. Don’t raise your customers’ expectations only to fail. Everyone hates disappointment, and once they associate that feeling with your brand, they will never return as a customer.
There’s a saying that goes like this: “under-promise and overdeliver”. That should be the motto of your branding. It’s always good to lower the bar and then successfully reach it and even go above what the client expected. This kind of interaction will make your company memorable to the client, as he will assume you went above and beyond for him and his specific case. This will lead to you getting loyal customers and maybe new ones once previous satisfied customers start promoting your business to their friend group.
Focus on Showing the Best of Your Company
Any good ecommerce specialist will tell you that building a good brand is all about being authentic and forging a connection with the target audience. That’s why a good branding strategy should be focused on showing the positive aspects of your company, the ones that make it aspirational, that make people say, “I want to be a part of this great story.”
When crafting your branding, try not to sell products; sell a feeling. If you get this pair of shoes, you will become a more determined athlete, or with this new laptop, you will become the independent creator you’ve always dreamed about being. Good branding is about selling dreams.