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If you’re a small business that’s just starting out, the last thing you want to do is add more items to spend your budget on. Typically, entrepreneurs are looking for all kinds of ways to cut costs and only spend their budget on the kind of things that they truly need to advance their business.
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If you create any kind of visual content, watermarking is something you have to be aware of. It’s basically a process that includes placing a logo or text on top of a document or photo file to protect your rights to something you created. While it’s mostly done digitally these days, the idea for watermarking your creations dates back centuries.
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Seeing watermarks on photos is something most people dislike. It can ruin a photo, especially if it’s placed so that it hides an essential part of the picture. However, regardless of whether you love or hate them, having watermarks on your photographs prevents people from sharing your photos online without your consent.
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Of course, the first step toward making good photographs is knowing how to use the camera, knowing exposure basics and knowing how to compose a great photo. However, once you’ve learned those initial steps, it’s time to learn some photo-editing essentials that will help take your content to the next level.
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Just 20 years ago, taking pictures was an entire process. You had to shoot them, then go and get them developed so you could put them in albums or give them to friends and family.
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Illustrations are a huge part of storytelling and being able to get a message across to your audience. They are oftentimes used to inform readers, bringing them into your own vision. Illustrations are able to connect thoughts and feelings, creating an undeniable emotional appeal that forces the reader to relate to the work.
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