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Since ‘netizens’ started using cyberspace as a primary source of information, the SEO game has undergone a significant transformation. Used alongside high-quality content, the right keywords can help rank a website on Google and other relevant search engines. Just look at any SERP and you’ll notice a massive difference from just a few years ago— not only in appearances but in rankings, as well.
Today, keywords are the driving force behind content visibility. Whether it’s high-scale corporate marketing or simple social media posting, keywords have the power to boost content performance and, ideally, drive new clients to your business’s website.