Did you know that searches for the “2019-20 Coronavirus Pandemic” increased by 50% globally in a month? Did you know that there has been a 110% increase in searches for “COVID Booster Shot”? The Google search for “Mail Delivery Today” also went up by 600%.
During these uncertain times, our needs are constantly changing. As a small business or even as a big enterprise, it is necessary to know the changing behaviors of our consumers.
In this article, we’ll share everything from how to use and interpret Google Trends to identify the most googled things today – but most importantly, we will share ways through which you can use Google Trends to your benefit!
What is Google Trends?
Google Trends is a free site that shows the popularity of searched keywords or terms across
- Google Search
- Images Search
- News Search
- Google Shopping
- YouTube Search
All you have to do is enter a keyword or term that you want details on. Through the Google Trends tool, you can explore what people are searching for, near you or globally, in real-time and whether the searched trend is on the rise or declining. Google Trends also provides you with demographic statistics, related topics, and queries to help you do your trends research better.
Google Trends is a product of Google that collects data based on queries googled by users. The data is anonymized and categorized according to topics and into groups. You can simply go to Google Trends and access insights for any region, anywhere in the world.
For those of us in the e-commerce or dropshipping industry, Google Trends is an essential tool. Google Trends products provide us with numerous tools to do our trends research better and understand the seasonality of our niches.
Let’s figure out how to use and interpret Google Trends products to reach your business goals.
How to Use & Interpret Google Trends
Once you go on Google Trends, you will find the following things on the first page:
- A hamburger menu on the left side of the page, with the following options: “Home,” “Explore,” “Trending Searches,” “Year in Search,” and “Subscriptions” along with a “Help” and “Send Feedback” button.
- On the right side of the first page, you will find a drop-down menu where you can select your country.
- Right beside the Country Selection option, you will find a link to the feedback form.
- Right in the middle of the page, you will find the search bar.
You can type the keywords, terms, or topics you want to search on the Search Bar.
Right below the search bar, you will find some trending reports. Here are a few examples of those trending reports:
Right below the trending reports, you will find the option of “Recently trending – Global.” Through this section, you will see the most popular topics in the past 24 hours, currently trending globally.
After that, you will come across one more section, called “Year in Search,” which shows yearly trending topics. Clicking on the year that you want to search will lead you to insights into trending queries of that specific year.
At the bottom of the page, you will find the section dedicated to Google News Initiative, which is Google’s initiative to work with journalists. You can also visit Google Trends Lessons to learn more about Google Trends.
Now that we are familiar with the options that Google Trends provides let’s see how to interpret the data.
Go to the Google Trends Search Bar and search the keyword you want to know more about.
After searching the term, you will find the following options:
Change the Region
Through this option, you can choose the region for which you want to see trends.
Customize Time Range
Through this section, you will get a variety of options, and it is up to you whether you want data for the past hour or the past five years – you can completely customize the time range according to your needs.
Define the Category
This option comes in handy when a term or word has multiple meanings (Corona – Beer, Corona – Disease). From the drop-down menu, you can select the category.
After you click on the search icon, it will direct you to the Google Trends Explore section. You will find:
- Interest over time – this section will help you break down what data the public is generally interested in. By default, Google Trends will show you the insights for the past year. You can change the date range, region, category, and search type.
- Keyword popularity by sub-region/city.
- Related topics and queries.
On the same Google Trends Explore page, you can see the ratio for a keyword or term. For those of us who have studied statistics, the data converts to a 100-point scale. This number means that the largest relative indicator is assigned 100 points. The remaining data is compared with it and is given a point from 0 to 99. You can see the scale on the Y-axis (left side) of the graph.
One of the most exciting features of Google Trends is the ability to see what has been trending in a particular area or country – simply search the term you are interested in, and voila! You can see what is trending today.
Even though analyzing trends is interesting on its own, Google Trends came through with their option to compare different topics! On the top right corner of the results page, add another topic and click Compare. You can compare up to five terms on Google Trends.
As you add more topics, Google Trends products make it easier for you by color-coding. Google Trends then provides you with the compared breakdown by subregions or cities.
Identify What’s the Most Googled Thing Today!
Real-time search trends are perfect for seeing what is happening at the moment, what topics people are showing interest in, and what news is getting the most coverage. Google Trends tools will help you identify the most Googled thing today!
Click on the hamburger menu on the left side of the page, and choose Trending Searches to see what people are currently interested in worldwide!
Once you click on the Daily Search Trends option, you will be able to see the top searches in your area per day, along with the search volume. You can also use the drop-down below the search bar to search the data for different regions or switch to the Realtime Search Trends option to see which keywords and topics are gaining popularity. However, one of the setbacks is that the data isn’t available for all countries.
If you’re interested in keeping up with topics trending on Google, you can quickly turn on email notifications for trending topics. Simply go on the hamburger menu on the top-right of the screen, click on Subscriptions, select your region, and get periodic emails regarding all trending issues! You can also specify whether you’d like updates as they happen, once a day or once a week.
8 Ways to Use Google Trends Products for Your Benefit
We all know that we can strategize better and align our marketing tactics according to our business’s performance with the correct information. Google Trends is a tool that will allow you to find information on trending topics and keyword search rankings. Using this, you can hook people by engaging their interests.
This reason is why it is worth knowing how you can use Google Trends products to your advantage. Here are eight ways through which you can use Google Trends Tool for your benefit
1) Keep an Eye on Your Site Traffic
Have you noticed a strange spike or drop in your site traffic? Google Trends is the perfect tool to understand these changes. If Google Trends shows an increase in the keyword search, the spike in traffic was likely related.
2) Maintain a “Content Calendar” for Your Business
A content calendar is an in-depth document, mainly created online on Google Docs (or Powerpoint/Excel). The content calendar contains content you have to post, its status, and when it is supposed to be posted.
As someone who has worked in the marketing field, it is vital to search for future trends at least a month in advance to start publishing posts ahead of that critical day or event.
Why? Easy! One of the biggest reasons is that you will already know future trends that people will be using related to that one event or important day coming up through Google Trends products. This option can help you stay ahead of your competition!
Another reason is that people start searching for products way ahead of time so that they have time to shop before the day arrives. Valentine’s Day, Mother’s/Father’s Day are some examples. Knowing about Future Trends will allow you to prepare for traffic that you otherwise would have missed.
If you are confused about how early you need to start publishing your posts, you can again use Google Trends to analyze when the keyword started becoming popular during the previous year(s).
3) Plan Posts for ‘What’s About to Trend’
Thanks to Google Trends, you can predict what may grab your users’ attention in a given period and prepare months ahead, resulting in organic results.
Once you know what keywords are trending, you can easily use those words in your content. As people search for these keywords, they will be directed to your site. Hence, posting on predicted trends will help you
- get traffic
- reach new users
- generate leads
4) Don’t Forget About Videos!
Google Trends is not just for content – it is for all the people interested in YouTube too!
Remember that Google Trends allows you to filter search results among
- Web Search
- News Search
- Image Search
- YouTube Search
- Google Shopping
Once you find out which keywords people use on YouTube, you can include those keywords in your YouTube title. Through this strategy, your video will get organic views, engagement, and conversions.
5) Understand Popular Vocabulary
People use different vocabulary across the globe. Sure, it is nice to market food as ‘scrumptious,’ but your audience is more likely to use the word ‘tasty’ or ‘delicious.’
Google Trends is a fantastic way to see what words people are currently using and how famous those words are. People may be searching for food and using keywords such as ‘snacks’ or ‘dinner.’ Google Trends will allow you to align your content according to keywords most used by the audience.
6) Make Market Research Convenient
Google Trends is an essential tool for marketing research analysts. Google Trends products make doing market research a whole lot faster and easier – not to mention inexpensive! It is one of the easiest ways to research behaviors of your consumers, their interests, and what keywords they search online.
Accordingly, as a marketing research analyst, you can build your content strategy and use Google Trends to get the upper hand on your competition.
It can be utilized to maintain the traffic on your website, enhance your marketing efforts, keep an eye on future trends, and generate leads.
7) Get Help with Moment Marketing
Whether you want to seek more information regarding a particular topic or want to know more about how your brand is functioning – start searching on Google Trends!
You can also employ Moment Marketing through Google Trends: find out the trending topics and align your content accordingly. For example, if you create a relevant link between Squid Game and your brand and create a meaningful post, it could potentially go viral and enhance your brand awareness and generate leads.
8) Target Regions That Have Higher Conversion Potential
As Google Trends products can provide you with insights about subregions and cities, you can look into the data a little more carefully and discover factors which could have affected people’s decision to search for a particular keyword.
After identifying correct keywords, you can differentiate between what’s working and what isn’t. Plan your moves accordingly to work on the lacking areas.
Google Trends is an essential strategic tool and has become vital for business owners and marketing research analysts. Building your business online may seem like an easy task. However, it is incredibly daunting (but rewarding!), especially for market research analysts and business owners.
When used correctly, Google Trends (along with other research tools) can put you way ahead of your competition. Customer behaviors change, and so do their interests, needs, and wants. With the power of Google Trends tools, stay updated on trends and leverage both your content and marketing research.