TikTok is probably the most popular social media platform as of right now, with some reports even saying that it has surpassed Facebook and Google as the web’s most used web domain. This data shows that if you still aren’t using TikTok marketing for your business, then you’re missing out on a large number of potential customers.
In this article, we will be taking a quick dive into what TikTok Marketing is and how you can use this to the benefit of your company.
What is TikTok Marketing?
TikTok marketing essentially refers to the practice of using TikTok to promote a product, service, or brand. It includes using different tactics such as paid TikTok advertising, influencer marketing, or creating interesting content that becomes viral.
TikTok can be highly beneficial for business as it’s able to
- Build an online community
- Increase brand awareness
- Encourage customers to share feedback
- Advertise and sell products and services to specific target audiences
Overall, we can say that three types of marketing are popular on TikTok:
- Influencer marketing: TikTok owes its appeal to the easily consumable content form and the people who create it. Working with influencers in your industry can be a very successful way to promote your brand, product, or service.
- Content creation: Another way to use TikTok for marketing is by creating viral content for your brand. You can do anything from product reviews to how-to videos and even funny challenges. It’s all about finding what videos engage your audience and producing more of them.
- Paid advertising: Similar to all other social media platforms, TikTok also offers you a way to pay for advertising. It has many different ad types that you can use according to your company’s needs and financial means.
How to Create a TikTok Marketing Strategy
At first glance, TikTok may seem kind of random because all sorts of trends become viral, and it doesn’t really feel like there’s a particular marketing strategy that can be deemed as effective. That being said, there are steps that you can follow to make sure that your company stands out on the app and benefits from using it.
Let’s check out what they are
Get to Know the App
TikTok is not like Instagram or Facebook, so it’s wrong to approach it in the same way. This platform offers an entirely new experience, and its trends, features, and user behaviors are unique. In order to learn more about the app, you should simply spend some time on it. Explore the different features and learn how trends begin. Over the course of a week or two, you will witness how a particular song or effect becomes viral, which will be the knowledge you might want to use in the feature. Along with that, do some reading on the side about TikTok’s algorithm and the way it works. By knowing how TikTok works and understanding how it curates content for each individual, you will better understand how to form your company’s strategy on the platform.
Define Your Target Audience
One of the most important questions you have to ask yourself while working on a TikTok marketing strategy is, “Whom do I want to reach?” Before you begin creating content or paying for ads, you have to identify which TikTok demographic you want to get to and who else might be interested in your company as well.
TikTok’s biggest group consists of teenagers and young people between the ages of 20-29; as of recent, more and more older people have also started using the platform and now make up a large percentage of its users. All of this means that there are no restrictions when it comes to your target audience – your brand can get to anyone, no matter their gender or age.
Check Out the Competition
It’s a good practice to see if your competitors are using TikTok. If they are, then you can see what they’re doing and whether or not it brings them success, and if they’re not, then it may be a way for you to gain a competitive advantage.
Whether your direct competitors are using TikTok or not, you should still find at least a few similar companies or brands and see what they do on the app. Try to analyze what works for them and what doesn’t and use that knowledge to your advantage.
Align Your Goals to Your Business Objectives
It’s a rule of marketing to always align your business objectives with your advertising goals, and it applies to TikTok advertising as well. It doesn’t matter whether you want to use the platform to increase brand awareness, market a new product or reach a new audience. Whatever it is that you want to do, it has to be tied to a specific metric on the app.
Have a Posting Schedule
Having a content calendar and using it to post regularly is one of the keys to having a successful marketing campaign. A TikTok calendar lets you know when you need to post and what type of content needs to be ready for that day. For example, Tuesdays can be days when you go live on the platform, while Fridays can be days when you post funny videos.
Measure Your Progress
Analytics is the best way to check out whether your marketing strategy is working. They’re the only way to gauge what’s working and what’s not and to see if there’s a need to make any adjustments in order for you to be able to reach your goals.
TikTok marketing is bound to become even more effective as the platform grows in popularity. It’s vital that you start considering using it for your business. If you need more tips and tricks on how to use marketing for TikTok, check out our other articles on the subject.