Nowadays, most clicks happen on the first page of search engine results. There are a lot of reasons for that: people are usually in a hurry, they’re looking for the quickest answer, and also, they don’t want to spend time scrolling through multiple pages.

SEO is the most discussed topic in digital marketing, by default, and that’s for a good reason. Most people and a lot of marketers find SEO to be quite complex and challenging to execute correctly, so there are many platforms and tools created to make search engine optimizations easier and more attainable.

When it comes to a business’s online presence, perhaps there’s nothing more important than the entry in a search engine results page (SERP). Every day millions of users use search engines to make queries online, and so comes the question of how you can capture their trust and make them interested in your company thanks to your entry in the SERPs.