SEO is the most discussed topic in digital marketing, by default, and that’s for a good reason. Most people and a lot of marketers find SEO to be quite complex and challenging to execute correctly, so there are many platforms and tools created to make search engine optimizations easier and more attainable.
Even though doing SEO without the right tools is almost impossible, it’s vital to know which platforms are truly helpful and which are just a waste of time and money.
In this short article, we will be talking about one particular SEO tool: search engine ranking reports. We will talk about what they represent, why they’re helpful and how you might use them for your company.
What are Search Engine Ranking Reports?
Search engine ranking reports give you an overview of a page’s ranking in the search results in the most unbiased way possible. These reports are extremely helpful for monitoring trends over time and comparing current and past results.
The keyword here is “unbiased,” and it’s essential because commonly popular search engines such as Google personalize your search results based on numerous factors such as being signed into Google, previous searches, location, and more. That is why manually checking your search result ranking by going to the search results and requesting a query can provide you with false information.
There are many companies that provide search engine ranking reports, and each one differs on the type of data it provides and the kind of details that it can give you. Typically, most of these reports can show you the following:
- Your website’s ranking across multiple search engines
- For which keywords your website is ranking
- How your ranking fluctuates over a time period
- How competitors rank for keywords
- Your website rankings across the world
Ultimately, depending on how much you’re willing to pay, a search engine ranking report can provide you with a lot of beneficial information as to how your website is performing as far as rankings go. With that said, these reports simply contain data. They aren’t able to tell you what keywords you should use instead so you can make your SEO performance better. Along with that, those reports are unable to provide you information on whether you’re driving traffic, getting conversions, or making revenue from SEO and positioning.
Do You Need Search Engine Ranking Reports?
Understanding how your website is performing in terms of ranking is vital information that might help you massively improve your SEO strategy. Along with that, having in-depth details on how your competitors are doing in terms of search rankings can also give you an indication of whether you’re doing something correctly or not.
Technically, there’s a way for you to get all of this information without using any tools. However, in such cases, you’re risking the chance of getting inaccurate data because of how personalized search engine results get. Along with that, you will also need to spend a lot more time manually extracting data and combining it into well-designed reports.
Using a good search engine ranking reports tool will make the monitoring of your SEO progress more accessible and more effortless. Thanks to it, you will be able to get unbiased, detailed reports in minutes, saving you both time and effort. With that said, these types of tools do cost money and are only valuable if you can afford them and if your marketing strategy is complex enough to need them. Along with that, you need to remember that not all search engine ranking reports are made equal – some are far more detailed and data-driven than others, so choosing wisely is a must.
SEO can often be intimidating and confusing for business owners, which makes it harder for them to make intelligent decisions when it comes to their search engine optimization strategy. Hopefully, this article was able to shed light on what search engine ranking reports represent and how they are helpful for marketers that work with SEO.
If you want to learn more about SEO and become more of an expert on the subject, then check out the Camberlion blog, where there are tons of articles just like this one.