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Podcasts
Planning is not the most exciting business activity you could take on, but it’s one of the most vital ones when starting a new journey. When it comes to creating a podcast, in order to set yourself up for success, you need to put some thought into what you will be talking about, how you will market it, and where you want to go with it in the future.
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Having a podcast is the thing to do nowadays. However, podcasts have turned into more than a simple trend, as many companies now use them as dynamic content marketing platforms. Businesses start podcasts in order to tell their story, share industry expertise, and research findings, and also to discuss complex and sometimes abstract topics related to their niche. They allow brands to connect with their audience while exposing them to new ones as well, ultimately helping boost brand awareness and establishing the company as a thought leader.
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Listening to podcasts became a thing last year. That has led to many entrepreneurs on the path to creating podcasts for business – shows that are related to what the company does but aren’t a direct promotion of its products or services. It’s no wonder that many small businesses have … Read more
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