If you want to have a company that truly leaves a lasting impression on your target audience, there are a few things you need to do. First, you have to get an idea that truly speaks to your public – a service or a product that will make an impact on their lives by making them more interesting or just easier. Once that’s out of the way, you will have to come up with a proper name for the business. That step is vital as the brand name is what will primarily identify your business and capture the attention of your target customer.