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Startups and Entrepreneurship
People start their own businesses because their passion outweighs all the other areas in life. It outweighs their financial needs, their worries about whether they are going to be successful, and most of all — it outweighs all the judgmental comments out there. Initially, you have a vision. What poses … Read more
Read MoreNot too long ago, we thought of branding as the particular design or symbol that a company uses to advertise its products or services. However, this is a significant understatement of what branding is all about, as it’s a lot more than just the visual identity of a business. That … Read more
Read MoreIf you’ve started working from home during the pandemic, you’ve probably noticed how much more free time you have. That’s because you no longer have to spend hours preparing yourself for work and commuting back and forth. That might have you thinking about starting a side hustle. Even if you … Read more
Read MoreLet’s face it. Whether you own a large brand or a recent start-up company, you strive to have a good image. In this day and age where anything can be searched online, nothing is more important than your online image.
One common mistake many small businesses make is to focus on marketing strategies and product quality without focusing on the business’s reputation. This includes customer feedback, ratings (the most coveted 5-star Google rating), and reviews.
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