Nowadays, finding ways to sell your stuff online is very easy. There are many websites, apps, and marketplaces that give you the opportunity to list items for sale and find potential buyers for them.
Facebook Marketplace is often seen as a newcomer on the field, as it was introduced in 2016. As of last year, Facebook’s selling platform has over 1 billion users, and there’s a reason why. Facebook Marketplace has several key advantages over any of the other online selling platforms. Those include ease of use and a lack of anonymity since the selling platform is connected to the Facebook profiles of both the buyer and the seller.
You may be thinking that Facebook Marketplace sounds like a terrific place to sell your products and you would be right. However, we’ve found that many are not aware of how to get the best out of the platform and often give up before seeing results.
In this article, we will give you tips on how to sell on Facebook Marketplace effectively and in a way that enables you to draw in customers and keep them coming back.
Let’s get started.
How to Sell on Facebook Marketplace Effectively
Of course, there are a ton of ways to promote your business and products on Facebook. However, we’ve picked out only a few tips that will help you learn how to sell on Facebook Marketplace quickly and efficiently.
Take High-quality Photos of Your Products
The only way for customers to get an impression of your products is through the photos that you publish and post in your Facebook listing. If you take pictures that are blurry, are out of focus, or simply don’t capture the item in the best light, then you will have a tough time attracting customers.
On the other hand, if you take the time to find good, natural lighting and to take several high-quality photos from different angles, you will see that people will view your listing more, and you will find buyers quicker.
Give a Detailed Description
The description is essentially your sales pitch. It’s the thing that will drive the customers to the product, and it’s your best shot at getting them interested in what you’re selling. Along with that, providing as many details as possible about the item will help reduce the number of questions you get from potential buyers who want to know precise details about the item such as its manufacturer, brand, model, number, size, etc.
It’s also a good idea to include details about the product’s condition, including any flaws that it may have. It’s vital to be honest – you want to leave a good impression and potentially have that person recommend your page to his friends and relatives.
Include Search Tags
Make sure that your product is in the correct category so that it’s easy to find for potential buyers. In addition to placing your item in a particular category, Facebook Marketplace gives you the opportunity to label your listings with search tags so that it’s even easier for customers to find the kind of product they’re looking for. So, if you’re selling, let’s say, a vintage purse, you want to include tags like “vintage,” “bag,” “purse,” and so on. Currently, the platform allows you to add 20 tags, and it’s a great idea to use as many as possible, as long as they’re relevant to the listing.
Facebook Marketplace transactions tend to happen very quickly, which is why it’s vital that you monitor your messages on an hourly basis, especially if you have multiple listings. Try your best to respond to parties as quickly as possible so that you have time to negotiate on the price (if necessary). Along with that, if you’re too slow, you may find that potential buyers have already gotten the item from another seller by the time you respond.
Know the Platform’s Limitations
There are certain products that you aren’t allowed to sell on Facebook Marketplace, which is why you have to check the platform’s guidelines before starting to post your listings. Facebook lists all these prohibited items in its Terms and Policies to avoid confusion. The biggest categories of products you can’t sell include the following:
- Tobacco and related items
- Recreational drugs and other illegal substances
- Medical products
- Anything that infringes on intellectual property
- Counterfeit products
- Already used cosmetics
- Weapons and ammunition
Avoiding listing these types of products will ensure that you won’t have any issues with the platform, and you will be able to sell your items quickly and at a reasonable price.
Learning how to sell on Facebook Marketplace isn’t all that difficult. However, knowing how to do it in order to be successful and actually earn money is another topic. If you start listing on the platform without carefully considering the pictures you take, the description you write, and the tags you use, you will soon be disappointed by the lack of potential buyers. However, if you follow the advice given in this article, you will soon begin to see messages regarding your listing, and you will be able to start developing a relationship with your customers.