Pinterest Management: The Essential Guide on How to Post on Pinterest

Pinterest is often neglected as a marketing tool. However, using it can help your advertising efforts a ton. Posting on the platform is a great way to boost brand awareness and drive traffic to your website.

That being said, the Pinterest app is ever-changing as it gets new updates and develops. In this post, we will take a look at how you can post on Pinterest using all kinds of devices: laptops, mobile phones, and even tablets. We will also give you some Pinterest management tips so that your journey on the app brings even more success to your marketing campaign.

Let’s get started.

What Can You Post on Pinterest?

If you’re a small business or an influencer, you will likely want to know how to post on Pinterest. Those posts can lead directly to your website and thus generate traffic. The platform allows you to post both videos and images or a mix of both. However, it also enables you to write extended captions explaining the image/video or inviting viewers to visit your website.

Some of the most popular types of content on Pinterest are guides and how-to videos that aim to either help users do something or explain how something gets done. However, aesthetically pleasing photographs are also a hit amongst users.

How to Post to Pinterest on a Desktop

Before you start posting on Pinterest, it’s good to have at least a few Pinterest-worthy images that are high-quality and with good graphics. If you need help with creating such imagery, you can use a tool like Canva, as it can be very helpful with graphic design.

Post a Photo or Carousel to Pinterest

Pinterest’s pinning tool is incredible. It enables you to create multiple Pins at once and to schedule when they get to be posted. The process of uploading a photo is simple:

• Log in to Pinterest.
• Select “Create Pin.”

• At this point, you can
  – Drop a single image that says “Drag and drop” to make one Pin with one image.
  – Drop multiple images at the same spot and make a Pin in the form of a collage.
  – Drop both videos and images in the gray area to make multiple Pins that have just a single image/video.

• Regardless of whether you make one or multiple Pins, you have to fill out the Title, Description, Alt Text, and Destination Link, which is where your users would be taken if they click on a Pin.
• Then you can choose on which board to publish it and when to do it (immediately or at a later stage). The “Publish at a later date” option allows you to schedule posts in advance.
• All that’s left is to click on “Publish,” and you’re done.

Post a Video on Pinterest

Posting a video on Pinterest mimics the process of publishing a photo. The only difference is that you cannot create a college or carousel of videos. However, you can create multiple video Pins and upload them with a different video cover.

• Log in to Pinterest.
• Select “Create Pin.”

• At this point, you can
  – Drop a single video that says “Drag and drop” to make one Pin with one image.
  – Drop both videos in the gray area to make multiple Pins with just a single video.

• Regardless of whether you make one or multiple Pins, you have to fill out the Title, Description, Alt Text, and Destination Link, which is where your users would be taken if they click on a Pin.
• With videos, you also have the option to add tags to the video Pin and choose which part of the video you want to use as a cover or upload a different cover for the video.
• Then you can choose on which board to publish it and when to do it (immediately or at a later stage). The “Publish at a later date” option allows you to schedule posts in advance.
• All that’s left is to click on “Publish,” and you’re done.

Post Story Pins on Pinterest

Story Pins is a new feature on the platform but is not yet available to all users. You have to go to the Create button and request access to access it. Once you receive it, you’ll want to begin using it, as Pinterest is actively trying to promote it to its users.

To create Story Pins

• Go to Pinterest and log in.
• Click on “Create Story Pin.”
• Drag and drop videos, images, or a mix of both. It’s good to have at least four to five pieces of content.
• Fill out the necessary descriptions and then hit “Publish”.

How to Post to Pinterest on Mobile

How to Post a Video or Image to Pinterest

In order to post a picture or video to Pinterest from a mobile device (smartphone or tablet), follow the below steps:

1. Open the Pinterest app.
2. On your homepage or in the profile, find the “+” symbol and tap on it.
3. Select “Pin”.
4. Choose a video or photo you want to upload to Pinterest and then select “Next.”
5. Fill out the details – title, description, etc.
6. Choose the board you want to Pin it to and then select “Publish”.

Here, again if you decide to upload a video, you have the option to fill out tags, similar to the Desktop version.

How to Post Story Pins to Pinterest

We often post stories using our phones and the same logic applies to Pinterest. Posting a story on the platform is relatively easy:

• Open the Pinterest app on your device.
• Locate the “+” button on your homepage or your profile and select it.
• Select “Story Pin”.
• It gives you the option to either record directly on the app or to upload a video or photo you have.
• Select the photo/video you want to upload and select “Next”. You then have the option to add text, audio, and even tag people in the story.
• If you want to add another page to your Story Pins, simply swipe left and select the “+” button again.
• Repeat the last two steps until you get all the Story Pins that you want. Click on “Next”.
• Enter all the usual information – title, board, details, and tags and then click “Publish”.

More on Pinterest Management

If you want to learn more about Pinterest management and how it can benefit your marketing strategy, head over to the Camberlion blog and keep on reading.