If you’re a small business owner, being recognized and found on Google can make or break you. If customers are unable to find your business or more information about it, then your chances of them buying from you dwindle. That’s why having a Google My Business Listing can be essential to your success. Whether you’re a brick-and-mortar store working on local SEO or a business specializing in local area services, a Google My Business listing might be right for you. To find out, keep reading and we’ll explain more about what this listing is and how you can use it to increase your business’s online visibility.
What is a Google My Business Listing?
Google My Business (GMB) is a free tool offered by Google that can help enhance search results for your business. By creating a business profile, Google will use this information to build a beautiful search card that will help you connect with more customers. This can include information about your business, hours, directions, your website, social media profiles, photos, special offers, and more. A GMB listing allows your business to stand out, look more professional, and gain customer trust.
Your GMB profile will also offer you important data on engagement. It can tell you what your customers are clicking on, how they got there through Google, and more. This data can be vital when looking to grow your business and expand your reach.
Do I Need a GMB Listing for My Business?
The short answer is yes. Whether you have a local business or a company that specializes in local area services, you should create a free business profile through Google. While there are many tools both local businesses and website companies can take advantage of with Google, GMB listings are recommended for businesses with a physical location or businesses that serve local areas such as landscaping or air conditioning repair.
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Google My Business for Local SEO
If you own a local business, a GMB listing is absolutely essential. When a potential customer searches for something related to your business such as “car repair”, for example, the first thing that will appear in the search results are ads. Below that section is what is referred to as the “local pack”. These are GMB listings for local businesses related to the user’s search. Per a recent marketing study, the click-through rate (CTR) for the local pack averages about 25%. That is a lot of potential customers you may be missing if your business is not displayed.
Local SEO is imperative for the survival of your business in this digital age. Take advantage of this trend by using GMB to your advantage. Another study completed by Entrepreneur magazine found that GMB listings have an overall higher return of investment (ROI) in the long run versus using Google’s pay-per-click ads (PPC). The best part about this fact is that PPC ads can get very expensive, while a GMB listing is absolutely free (as of the time of this writing).
Google My Business for Local Services
Even if you don’t have a physical storefront or location, you can still take advantage of Google My Business if you offer services in your local area! For example, if you offer landscaping, pest control, or handyman services to a local service area, you should create your free GMB listing. You will still appear among the top in the local pack alongside other competing businesses with or without physical locations.
Using GMB is an Essential Free Tool for Your Business
Whether you’re a local services business or a brick-and-mortar store looking to improve your local SEO, Google My Business is an essential tool that you can take advantage of for free! All small businesses with a local customer base should go to GMB and create their free business profiles to get started. A GMB listing can help improve your overall visibility, trust, brand recognition, and profit!
Wondering if you set up your GMB listing correctly and optimized it for customers in your area? Send us the details and we will check into it and send you a complimentary audit.