A lot of small businesses think of marketing agencies as being something that they cannot afford, so most of them never even consider hiring one in the first place. Instead, they opt for doing all their marketing activities in-house, either on their own or with the help of other team members.
In this article, we’re looking to dismantle a few of those myths and give you more in-depth insight into what a content marketing agency does and the benefits of working with one.
Now without keeping you waiting any longer, let’s get into it.
Are Content Marketing Agencies Truly Expensive?
One of the main reasons small business owners avoid hiring a content marketing agency is the cost. Many of them assume that hiring another company is too expensive and that the return on the investment may not be worth it in the end. However, the reality is that many content marketing agencies are actually willing to tailor their services’ costs to fit both your needs and your budget. Because of that, many business owners are actually surprised to find that hiring an agency is a lot less expensive than they assumed.
Along with that, if you simply want to work with a basic blog marketing agency, you might pay as little as a few hundred dollars per month for recurring posts. Full-service content marketing agencies charge more, but they also give you many additional benefits, which we will discuss below.
Five Benefits of Content Marketing Agencies
Most business owners tend to consider only the cost of hiring an agency without thinking about how much effort creating content consistently requires. Maintaining a content schedule is highly time-consuming – you need to research topics, create the content, publish it and then continue following that cycle week after week.
Without a dedicated marketing team, you will soon figure out that you need help if you start alone. This is where a good content marketing agency can come to save the day, not only by taking the burden off of you. In fact, there are several ways in which content marketing agencies can help take your advertising efforts to the next level.
Bring In New Ideas
When you’re the only one coming up with content ideas, it’s easy to get stuck or repetitive. On the other hand, by working with a team of experts, you will quickly find different topics and ideas flowing in. Content marketing agencies tend to bring a fresh perspective to the business thanks to their various experiences with other companies. They can take the ideas you have to new directions.
Provide Tailored Marketing Strategies
Unfortunately, content marketing does not really have a fit-all approach. In fact, different businesses need to apply some level of market research before creating a plan for the type of content they want to create and the channels they want to use. Here is where the expert opinions of content marketing agency experts can help you by creating a customized content strategy that suits your business goals and is tailored toward your target audience. If you work with professionals, they will take the time to study the market, understand your targets and discover possibilities for you to reach them.
Stay on Top of Marketing Trends
People who work in content marketing agencies need to stay on top of all the new trends in the world of marketing. That can be difficult, seeing as the world of advertising is evolving at a rapid pace. For the average business owner, staying up-to-date with all the trends is nearly impossible, and if you don’t have any support in this regard, you may find yourself falling behind and missing significant opportunities to enhance your marketing strategy. By having a team of experts around, you will be certain that your company is always moving forward with the latest developments.
Outsourcing is often only seen as an expense, but the time that you get to save can lead to a substantial return on investment. Content marketing requires dedication, and doing so in-house means either hiring new employees and adding operating costs or trying to do it alone and ultimately stumbling at some point.
As already mentioned, most content marketing agencies are willing to adjust their cost based on your needs and budgets. Try to meet at least a few agencies so you can find the best offer and pick the team you feel is the best fit for you.
If there’s one thing more valuable than money for every entrepreneur, it’s time. At the beginning of your journey, your business will likely need you every step of the way. It’s easy to get burned out, overwhelmed, and unable to do even the most mundane of tasks. By outsourcing some of your duties, especially the kinds that don’t need your specific input, you will get more free time to do what’s actually required of you – developing the company.
Saving Money is Not Always the Best Option
Most business owners prioritize saving money. However, the cost of doing so is sometimes too high. If you truly want to grow your company, you have to be prepared to pay for essential functions, such as marketing. We know that marketing sometimes looks like it’s easy and you can do it yourself; however, you will quickly find that the cost of saving money is sacrificing your time and the quality of your content. Our advice is to not do that – instead, find a content marketing agency that fits your business and is suitable for your budget and establish a long-lasting partnership.