The Boom of AI Tools – How Can They Transform Your Marketing?

The way things are going, we can safely say that we live in an era of AI. Since OpenAI launched ChatGPT, the conversations in social media, between friends and coworkers, and on television have revolved around artificial intelligence (AI). You might have participated in discussions yourself on whether it’s good or bad, safe or dangerous, and most important of all – will AI replace humans? The AI range from ones that write to ones that design and generate visual or audio content. In this article, we will talk about AI tools that can be used for content marketing and take a look at the downsides and benefits in comparison to human intelligence. This article will focus on the lesser known AI tools that have recently become available, not just ChatGPT.

We will cover:

  • AI Tools and Their Place in Content Marketing
  • Which AI Tools Can Help You Create Written Content?
  • Which AI Tools Could Improve Your Customer Service?
  • AI Tools to Optimize Your Content Research

AI Tools and Their Uses in Content Marketing

The number of AI tools and their uses seems to be growing daily. Which one you choose depends on your industry and the content you want to create. They can be helpful in customer segmentation, persona development, and market analytics Let’s start off by taking a look at AI content marketing. In this domain, there is a wide variety of AI tools made for creating targeted, personalized content for your marketing campaigns. each platform comes with its own advantages and drawbacks, so we narrowed them down to make the decision-making process easier for you

Which AI Tools Can Help You Create Written Content?

Human copywriters still are essential in any team crafting written content. Even though AI tools can do the work faster and, at times, even better than human writers, it is still unclear how the article will rank in search engines. More importantly, it cannot anticipate any issue with rights and ownership will arise. As we know, Google can block content solely created for search engine rankings. It is paramount for text to be actually helpful for humans as well as SEO-friendly. Conversely, AI tools can comply with only some of the requirements at a time. For the most part, the text will need a human touch. Despite all its downsides, AI software can be extremely useful when fighting writer’s block or doing research.

What is Chat GPT?

ChatGPT is a natural language processing AI tool. To put it simply – a chatbot. It holds answers to a multitude of inquiries. As of right now, ChatGPT remains the most user-friendly and powerful chatbot out there. One of the most significant benefits of this AI tool are its many capabilities. ChatGPT is the leader on the market and remains a top choice for many – so it will be tricky to replace it. However, that doesn’t mean it’s the best fit for everyone. Much like any other software, this AI tool has its own benefits and limitations that you need to be aware of.

Free to use Inability to use real-time data as it was trained on data including and before 2021
Can provide suggestions on writing, grammar, and vocabularyUnable to recognize voices and generate voice responses
Has a question answering toolToo much traffic leads to system breakdowns
Can help with research, brainstorming, and organizing ideasHas an inclination for confirmation bias
Generates responses in a matter of secondsPoses some security threats due to the technology being relatively new and open source

Now that we’ve discussed the benefits and disadvantages of chatGPT, let’s go forward and take a look at some of the other AI tools on the market that might pique your interest.


ChatSonic is Writesonic’s latest AI tool. It’s an advanced chatbot that can create content based on user input – from Facebook Ad copy to entire articles and blog posts. It’s also able to lead a conversation, managing to sound like the perfect customer service operator. It allows you, as the user, to choose from 16 personas to interact with. This unique AI tool lets you download your inquiries and quickly transform them into your desired format.

Can write long-form and short form copyHas word limit (free and paid version)
Can create imagesCan struggle to create specific imagery and may require further instruction 
Supports 24 languagesLacks precision when describing recent events
Can write long-form and short-form copy
Generates responses in a matter of seconds

Jasper Chat

Formerly known as Jarvis, this AI writing tool has an interface similar to ChatGPT. It’s able to create all kinds of content, ranging from social media posts, product descriptions, and even long-form articles and blogs. Additionally, you do have to consider that Jasper AI is able to produce better marketing copy than any other artificial intelligence software. It’s already used by a range of major corporations, including IBM, HarperCollins, AirBnB, and more.

Gives users a free 10,000 word trial Full functionality available only in paid subscription
Flexible and user-friendly platformHas issues writing technical topics
Supports more than 25 languagesThe content needs to be fact-checked 
Has integrations with a variety of online tools
Generates responses in a matter of seconds

Which AI Tools Could Improve Your Written Communication?

There’s no better way to keep a good spot on the market for your product or service than to offer astonishing customer service. Even with all the progress, artificial intelligence still cannot replace human customer support specialists, but it can optimize their job! Conversational artificial intelligence is made to imitate human conversation. It can answer questions and replicate human writing style. All of that is possible because NLP (natural language processing) analyzes and understands language patterns. The use of AI tools allows simple inquiries to be removed from human hands, thus making it a powerful tool as a chatbot for solving straightforward cases. Next, let’s explore some of the well-known software to use.


This Microsoft app is one of the best pre-trained dialogue generation models. This AI tool was specifically created for multi-turn conversations. This system can generate replies that are typically used in dialogue exchanges. It was trained with more than 147 million multi-turn conversations taken from Reddit dialogue threads to work and sound as human as possible. This AI is a lot more conversational, light-hearted, and occasionally lively compared to its competitors. DialoGPT might be useful if your customer support team needs a friendly voice to solve inquiries.

YouChat has a conversational AI tool called YouChat. It’s a lot like ChatGPT, and it does just what you would expect it to if you’re familiar with the latter. It uses natural language models and AI to hold a conversation in a seemingly human manner and is able to respond to a number of inquiries such as translation, coding, and general questions. It can even summarize large bodies of text. However, YouChat is currently at a developmental stage, and therefore the kind of responses it provides cannot be considered above average. One of the best things about it, though, – it’s completely free and you can test it out without spending a dime.


Another great AI tool that was recently launched into the AI world is Perplexity. It has a lot of the same features as ChatGPT and is powered by the same large language models (OpenAI API). It collects information from multiple resources and popular platforms such as Amazon, Wikipedia, and LinkedIn. However, it’s still unclear how accurate and thoughtful it can be, as it’s currently in the beta testing phase. For now, we know that it’s able to generate short responses and quickly gather information from multiple resources. The interface is user-friendly and not at all overwhelming.

AI Tools to Optimize Your Content Research

Forget all about browsing through endless pages of Google to find the information you’re looking for. There’s been a lot of talk about ChatGPT replacing Google as the main search engine. That’s because OpenAI’s platform provides you with a straight-up answer in writing without the need for any extra scrolling and clicking. Unlike Google, which requires you to sort through articles and read various sources to find an answer, AI tools give you straightforward information right there on the screen in front of you. Thus they alleviate the time commitment in your content research process and can summarize an impressive amount of information in a matter of seconds. AI search engine tools are developing quite rapidly. Bard, Bing, and NeevaAI are here to help you out!

Bing AI

Microsoft’s search engine Bing recently got an update; it now has incorporated artificial intelligence called Bing AI. It’s based on OpenAI’s large language model, which is a lot better than ChatGPT and GPT-3.5. The main goal is to take searching to the next level by maximizing speed, accuracy, and efficiency. It uses already-acquired knowledge and key learning to ensure users get the results they’re looking for in the easiest way possible. The company also recently launched its browser and Bing for both iOS and Android devices, hoping to grow its user base. As of right now, Bing AI tool allows users to get fast results generated by AI.

Bard AI

Bard is Google’s direct response to ChatGPT. It promises to stir up an even bigger revolution in the world of artificial intelligence. Currently, it responds to and comprehends user input better than many similar AI tools. There’s no restriction of data up to a specific year and is able to answer inquiries and generate text in both long and short forms. Bard has unlimited knowledge and access to data and is able to summarize text and provide it to users. As of early 2023, it’s been made available for limited testing. Anyone in the content marketing business can try this one out with no additional expenditure.


NeevaAI is unique in that it puts together its own current search engine data along with ChatGPT. It is able to search and sift through millions of websites in order to generate a summarized, comprehensive answer with a list of sources that confirm its validity. It mainly acts as a fully-fledged AI search engine, as it has not been developed as a chatbot as of now. However, it helps you get an ad-free and tracker-free browser experience that feels a few years ahead of its time. It’s incredibly accessible, coming in at less than $5 a month. If you’re someone working in need of meticulous research, NeevaAI is definitely worth trying out


The topic of artificial intelligence and assistant AI tools will only continue to expand. While some of them can quickly become the “it thing”, others are soon to be outdated due to unusability, dated technology, or lack of fortune. Despite not being completely bulletproof, the AI tools mentioned in this article are user-friendly and have the best chances to boost your marketing team’s productivity, since they optimize the content creation process and maximize efficiency. Don’t let the array of options overwhelm you! If you clearly define your specific use-case, selecting the right AI tools to work for your marketing strategy will become easier. As you know, there are many hurdles when building a business, such as a limited timeframe or creating a marketing agency in need of talented writers. Regardless of your vision, the emerging world of AI provides vital opportunities to get you’re business off and running with the help of efficiency and affordability. But don’t forget: while there are many domains where artificial intelligence can do the job faster, it still requires a human to review the output and add personal touches to make it stand out even more.

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