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The pandemic changed the way we think about work forever. Before 2020, everyone considered “work” to be the place where you go every morning from Monday to Friday – an office space where you meet with all your co-workers, and you virtually spend 70% of your life. However, in March 2020, that all changed and a large percentage of the people who worked in offices suddenly got exposed to another way of getting work done – from home.
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TikTok has been growing into more than just a social media platform after it went viral in 2020. Some of the platform’s recent updates copy other applications such as “BeReal” or “Instagram,” and after years of trial and error, TikTok finally rolled out what they like to call the TikTok store.
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There aren’t many businesses that can calmly and with assurance say that they don’t need a TikTok presence. The reality is that over the last few years, it has become impossible to have a marketing strategy that doesn’t involve this particular social media giant. The reasons for that are many, and one article will likely not be enough to cover them all. The main focus of today’s piece will be slightly different.
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Nowadays, we’re probably living in the most uncertain and rapidly changing times after World War II. We lived through a two-year global pandemic; now, we’re dealing with a financial crisis, a war in Europe, and a potential shift in the way the world looks as a whole. With that said, there are a ton of changes we should be on the lookout for, as they’re likely to impact the way we live, do business, and interact with one another for the next few decades.
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