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Thanks largely to the pandemic, we’ve all seen the perks of working from home: not having to go through traffic, being able to make lunch at home, and having more free time for your hobbies and your family. Along with that, working from home is also a safe haven for stay-at-home moms and dads, who have the opportunity to earn money while still taking care of their children.
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By now, probably everyone knows that the best application for setting trends, going viral, and gaining a following is TikTok. Over the last two years, this social media platform has taken the world by storm and is now even rivaling Google for the most used search engine.
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Your social media marketing strategy is the summary of everything you plan on doing and the goals you have on social media. It’s used as a guide, as it lets you calibrate your actions and enables you to see whether you’re succeeding or failing. With that said, the more detailed a plan is, the better. However, you also want to keep it clean and concise – after all, you will be using it to measure your performance, so it shouldn’t be too broad and unspecific.
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Deciding which social media platform to use to develop your business is incredibly difficult nowadays. With the rise of TikTok and the presence of other options such as Instagram, Facebook, and even Pinterest, choosing only one or two based on the preferences of your target audience is a challenge
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People rarely ever talk about this, but one of the toughest parts of creating a social media campaign and keeping a solid presence across multiple platforms is coming up with new and exciting ideas about what to post.
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