Research

Market research analyst looking at the map

What Does a Market Research Analyst Do? A Short Guide

Market research analysts, often referred to as market researchers, are there to help your company maintain or develop a competitive edge. They do so by finding and delivering data-backed insights into new markets, customer behavior, and competitors. They play a vital role in a company’s entire marketing strategy and are in demand in most industries. A fun fact is that according to the US Bureau of Labor Statistics, the job growth for a market research analyst will increase by 22% over the next few years.

Read More
Boy looking through the binoculars as a metaphor for trend research

Identifying Relevant Trends with the Help of Trend Research

The only thing we can be sure of is change. Nowadays, we’re facing changes at a pace that’s faster than ever before, thanks to all the technologies that keep progressing. The thing about change is that it brings both risks and opportunities. For a business, a change might be a risk if the market shifts and suddenly does not need the products/services it produces. However, a change can also bring many new opportunities for innovations and expansion.

Read More