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If you’re a small business that’s just starting out, the last thing you want to do is add more items to spend your budget on. Typically, entrepreneurs are looking for all kinds of ways to cut costs and only spend their budget on the kind of things that they truly need to advance their business.
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As a small business, you will always be competing with everyone else on the market – not only with other small businesses but also with mid-size and large corporations. Every chance to connect with the target audience matters and should be used to your advantage. In our current day and age, the best way to reach your audience and to make people want to become your clients is through the effective use of digital marketing.
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If you want to have a company that truly leaves a lasting impression on your target audience, there are a few things you need to do. First, you have to get an idea that truly speaks to your public – a service or a product that will make an impact on their lives by making them more interesting or just easier. Once that’s out of the way, you will have to come up with a proper name for the business. That step is vital as the brand name is what will primarily identify your business and capture the attention of your target customer.
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By now, probably everyone knows that the best application for setting trends, going viral, and gaining a following is TikTok. Over the last two years, this social media platform has taken the world by storm and is now even rivaling Google for the most used search engine.
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You already know that storytelling is a vital B2C marketing strategy. Just turn on any commercial from brands like Apple or Nike – they’re not selling a particular product, they’re selling a story. More often than not, we buy into that narrative, and that’s why so many people are willing to spend more money on getting an item from a particular brand instead of choosing to get the same one but from a no-name company.
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Do you consider your business to be a brand? Are you creating your own products, original materials, and other types of assets for your company? If yes, then you have to consider what you can do to protect your intellectual property. If you’ve already done a little bit of research, you’re probably wondering what the differences between copyright and trademark are.
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Many people who are in college or who are working 9-5 jobs are wondering what kind of online business they could start. After all, building an online business is a great way to nurture your entrepreneurship while also gaining some financial security and becoming more independent. Over the last few years, the idea of starting companies that fully operate online has developed. Many young businessmen and women have gained quite a bit of wealth by developing innovative stores and services
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Leadership is all about getting people to listen, trust and believe in you, your ideas, and the future you will help them build
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If you don’t know where to start and you want to learn everything possible about email marketing, you’ve come to the right place. In this article, we will go over everything: email marketing, why you need it, and how to create a campaign from scratch
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Your social media marketing strategy is the summary of everything you plan on doing and the goals you have on social media. It’s used as a guide, as it lets you calibrate your actions and enables you to see whether you’re succeeding or failing. With that said, the more detailed a plan is, the better. However, you also want to keep it clean and concise – after all, you will be using it to measure your performance, so it shouldn’t be too broad and unspecific.
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