Business

oman looking at the photo of the Paris

What is Watermarking, and Should You Do It?

If you create any kind of visual content, watermarking is something you have to be aware of. It’s basically a process that includes placing a logo or text on top of a document or photo file to protect your rights to something you created. While it’s mostly done digitally these days, the idea for watermarking your creations dates back centuries.

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Girl creating and branding videos

Six Types of Branding Videos to Inspire Your Next Marketing Campaign

Many businesses tend to stay away from creating video content as they feel that the effort that it would take to create a video is not worth the benefits it might bring. However, if you look at it from a consumer’s point of view, video content is a lot more likely to capture your attention and make you interested in a brand in comparison to any other media format. Just look at what TikTok has achieved, thanks to its format.

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Young florist holding beautiful bouquet of fresh flowers

The Benefits of Having a Customer-Driven Distribution System

Any business can quickly change its advertising strategy, its prices, and even revamp its entire product line. Of all marketing decisions, the distribution channels are generally the hardest to change once they’ve been set up.

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Man writing podcast business plan

How to Write Your Own Podcast Business Plan and All the Reasons You Should

Planning is not the most exciting business activity you could take on, but it’s one of the most vital ones when starting a new journey. When it comes to creating a podcast, in order to set yourself up for success, you need to put some thought into what you will be talking about, how you will market it, and where you want to go with it in the future.

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Startup owner opening his coffee shop

Six Effective Ways to Use Content Marketing for Startups

You think you have a terrific business idea that will take the industry by storm. However, you know that there’s a ton of competition out therе, and the task of standing out will be a challenge. So how do you make people notice your business? What kind of advertising tactics should you use so that you can achieve your goals?

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Small business accountant use calculator

How to Find a Good Accountant for Small Businesses

Many young entrepreneurs and business owners believe that they don’t need to have an accountant – after all, there’s plenty of accounting software that they can use, right?

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Man shaking hands with female client after successful deal that started with Intro emails

Intro Emails: How to Introduce Yourself Properly

Simply writing intro emails to strangers is easy. But writing emails that actually get a response – well, that’s not an easy task. The typical templates for professional emails will get you nowhere. It’s likely that most members of your target audience have already seen them and won’t be interested in opening another message that’s just like the one they read three minutes ago.

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Man counting money after taking small business grants in Florida

Small Business Grants in Florida You Should Take Advantage Of

Starting up or expanding an existing business is never an easy task. There are a lot of things you need to consider: administrative issues, filing for the right licenses, finding people to work with, etc. However, most entrepreneurs tend to think about money: how much will they need to cover their expenses, where can they find that sort of money, and how do they go about finding it?

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Restaurant owner writing on a blackboard and following business principles

Five Fundamental Business Principles All Business Owners Should Know

As a business owner or manager, your main job is to make the workplace more effective and productive. One thing that might help you achieve that is outlining a list of fundamental business principles that become the guiding light for your organization. These core values and expectations that you set will help your employees understand what the company values and what it aims to achieve.

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Girl working on brand advertising

The Fundamentals of Brand Advertising – All You Need to Know

No matter how good your product is or how well you market it, all those efforts alone cannot guarantee your company’s success. In the current marketplace, having great products and services isn’t enough. Advertising them properly is also not enough. Along with all those things, you need to have a memorable, unique brand that captures the attention of customers and inspires a long-lasting relationship.

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